Shares of advertising platform Criteo (NASDAQ: CRTO) were up on Wednesday, after the French company released financial results for the second quarter of 2022. As of 3 p.m. ET, Criteo stock was up 10%. This industry can be loosely tracked with an exchange-traded fund (ETF) like SmartETFs Advertising & Marketing Technology ETF.
Shares of many advertising-technology (adtech) stocks got crushed this week, including demand-side platforms (DSP) The Trade Desk (NASDAQ: TTD) and Criteo (NASDAQ: CRTO), and supply-side platforms (SSP) Magnite (NASDAQ: MGNI) and PubMatic (NASDAQ: PUBM). Investors had expected one of these other ad-tech stocks to be the beneficiary of Netflix's move toward ads. Disney also made an adtech deal with The Trade Desk, which is why The Trade Desk stock wasn't down as much as some of these other stocks this week.
To support this launch, Criteo aims to hire around 150 engineers, data analysts, and solution architects in Hyderabad City, India by 2024SINGAPORE - Media OutReach - 15 June 2022 - Criteo S.A. (NASDAQ: CRTO), the commerce media company, has announced plans to launch its first regional Technology Operations and Analytics Center in Hyderabad City in Telangana, India. With the goal of strengthening its support for its clients and partners, the development of this center is part of Criteo's strategi