Cricut, Inc. (CRCT)

5.27 +0.09 (+1.74%) At close: 04:00PM EDT

Cricut, Inc.

10855 South River Front Parkway
South Jordan, UT 84095
United States
385 351 0633
https://cricut.com

Sector(s): Technology
Industry: Computer Hardware
Full-time employees: 690

Key executives

Name	Title	Pay	Exercised	Year born
Mr. Ashish Arora	CEO, President & Director	10.03M	N/A	1968
Mr. Kimball Shill	Chief Financial Officer	1.35M	N/A	1964
Mr. Donald B. Olsen	Executive VP, General Counsel & Secretary	770.78k	N/A	1975
Mr. Ryan Harmer	VP of Accounting & Corporate Controller	N/A	N/A	N/A
Mr. Ariel Fischer	Executive Vice President of Direct-to-Consumer & Consumable	N/A	N/A	N/A
Mr. Glenn Rogers	Executive Vice President of International Sales	N/A	N/A	N/A
Mr. Vivekanand Jayaraman	Executive Vice President of Platform Development	N/A	N/A	N/A
Mr. Frank Iarusci	Executive Vice President of Sales & Channel Marketing	N/A	N/A	N/A

Amounts are as of 31 December 2023, and compensation values are for the last fiscal year ending on that date. Pay includes salary, bonuses, etc. Exercised is the value of options exercised during the fiscal year. Currency in USD.

Description

Cricut, Inc. engages in the design, marketing, and distribution of a creativity platform that enables users to turn ideas into professional-looking handmade goods. It operates through three segments: Connected Machines, Subscriptions, and Accessories and Materials. The company offers connected machines, design apps, and accessories and materials for users to create personalized birthday cards, mugs, T-shirts, and large-scale interior decorations. Its connected machines include Cricut Joy family for personalization, organization, and customization; Cricut Explore family for cutting, writing, and scoring; Cricut Maker family for cutting, writing, scoring, and adding decorative effects to various materials, such as paper, vinyl, iron-on vinyl, pens, and others; and Cricut Venture for cutting, writing, and scoring large-format projects at professional speeds. The company also provides Cricut Access and Cricut Access Premium subscription offerings, and in-app purchases; and a software that integrates its connected machines and design apps comprising Cricut Joy App, Design Space, and other design apps. In addition, it offers a range of accessories and materials, such as Cricut EasyPress, Cricut Mug Press, hand tools, machine replacement tools and blades, and project materials. The company offers its products through its third-party brick-and-mortar and online retail partners; and its website cricut.com, as well as through a network of distributors. It operates in the United States, Canada, the United Kingdom, Ireland, Australia, New Zealand, and Western Europe, as well as the Middle East, Latin America, South Africa, and Asia. The company was formerly known as Provo Craft & Novelty, Inc. and changed its name to Cricut, Inc. in March 2018. The company was incorporated in 1969 and is headquartered in South Jordan, Utah.

Corporate governance

Cricut, Inc.’s ISS governance QualityScore as of 1 April 2024 is 10. The pillar scores are Audit: 6; Board: 10; Shareholder rights: 10; Compensation: 6.

Corporate governance scores courtesy of Institutional Shareholder Services (ISS). Scores indicate decile rank relative to index or region. A decile score of 1 indicates lower governance risk, while 10 indicates higher governance risk.