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adidas AG (ADDDF)
| Previous close | 217.63 |
| Open | 220.45 |
| Bid | 0.00 x 0 |
| Ask | 0.00 x 0 |
| Day's range | 216.73 - 224.31 |
| 52-week range | 157.95 - 233.10 |
| Volume | |
| Avg. volume | 509 |
| Market cap | 39.778B |
| Beta (5Y monthly) | 1.11 |
| PE ratio (TTM) | N/A |
| EPS (TTM) | N/A |
| Earnings date | N/A |
| Forward dividend & yield | 0.75 (0.35%) |
| Ex-dividend date | 17 May 2024 |
| 1y target est | N/A |
- Reuters
Adidas raises earnings guidance after strong first quarter
FRANKFURT (Reuters) -Sporting goods company Adidas on Tuesday raised its 2024 earnings guidance after a better than expected performance during the first quarter. It said quarterly operating profit reached 336 million euros, up from 60 million a year earlier, when it was hit by the break-up with Kanye West and the discontinuation of its Yeezy business. Adidas further said it sold another 150 million euros worth of Yeezy products in the quarter, for an operating profit of around 50 million euros.
- The Telegraph
Nike on the back foot as shoppers flock to Adidas for Sunak’s favourite trainers
When Rishi Sunak was spotted wearing a pair of Adidas Sambas, the backlash from fashionistas was so severe he was forced to say sorry.
- Yahoo Finance Video
New Balance CEO Joe Preston’s strategy for the next ‘it’ shoe
Joe Preston, CEO and President of New Balance, isn't resting on the brand's laurels and the success from the multi-year highs of demand for retro kicks. To take New Balance to the next level and compete with Nike (NKE) and Adidas (ADDYY), Preston is betting it all on innovative materials. Under Preston's leadership, New Balance has already outpaced Nike, Adidas, and Puma (PUM.DE) when it comes to revenue growth, with a 23% increase from 2022 to 2023. Preston, a New Balance veteran, began his career at the brand in 1995 and took the helm in 2018. For nearly thirty years, he's seen the company evolve from the maker of the “dad shoe” to everyone’s shoe. It has put him in a unique position to both understand the consumer’s wants and lead the brand's next evolution. "They're looking for new. They're looking for fresh. They're looking for authenticity. Those are all elements that we're trying to deliver and present to them," says Preston. Yahoo Finance got a rare look at New Balance's operation, from research all the way through to manufacturing, to see how Preston’s strategy of combining innovative technology, materials, and design are all part of his bid to create the next big "it" performance shoe. Lead This Way is an interview series that features frank conversations with today’s leaders. The series gives consumers and investors an inside look into the innovative thinking and diverse life experiences of some of the biggest players in business to find out how they lead through change and how they define success for themselves and their organizations. For more on our Lead This Way series, click here, and tune in to Yahoo Finance Live for more expert insight and the latest market action, Monday through Friday. Editor's Note: This article was written by Shelby Boamah.
