Here is how Beyond Meat (BYND) and Coca-Cola HBC (CCHGY) have performed compared to their sector so far this year.
Market conditions have driven these companies to become more efficient ahead of potential headwinds.
Wall Street has no appetite for Beyond Meat (NASDAQ: BYND) stock these days. Its shares plunged over the past year as the plant-based protein specialist saw collapsing demand, thanks partly to consumers' preference for cheaper meat products. Success here might allow the company to hold a dominant position in the industry niche after the current shake-out removes some competition.