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Top spenders on dining in Asia-Pacific

Singaporeans take the lead as the region’s top spenders on dining, according to a MasterCard survey of consumer dining habits across the Asia/Pacific region. Singaporean consumers spending on dining grew by nearly 25 per cent from SGD 212 in June 2011, outpacing most markets in Southeast Asia, and a strong indication of the nation’s growing passion for food, MasterCard said Wednesday.

When it comes to drawing a link between dining and social media behaviour, though, Singapore does not make the top three markets despite the country’s well-known obsession for food. According to the survey, Chinese, Malaysian and Thai consumers are the most likely to post reviews onto social networking sites like Facebook and Twitter. About one in two respondents in these markets regularly post comments online following their dining experience, while in Singapore only one in four respondents do so.

The MasterCard Consumer Purchasing Priorities Survey is a bi-annual survey on consumer outlook on spending priorities across Asia, Middle East and Africa.