Victoria's Secret's Customers Keep Getting Younger

Ten years ago, Victoria's Secret sold lingerie to women in their twenties. 

Today, the lingerie retailer is luring in young girls by offering underwear that is cute instead of sexy, reports Sapna Maheshwari at Bloomberg News. 

The highly-popular Pink line is technically marketed toward college girls ages 18 to 22. 

“When somebody’s 15 or 16-years-old, what do they want to be?” Stuart Burgdoerfer, CFO of Victoria's Secret, said at a conference last month. “They want to be older, and they want to be cool like the girl in college, and that’s part of the magic of what we do at Pink.”

Victoria's Secret's marketing to teenagers was evident at its most recent fashion show.

This year, Justin Bieber, Rihanna and Bruno Mars performed at the show. All are young, relatively new artists with tracks on pop radio. 

Bieber was prominently featured and even sang an acoustic song, "As Long As You Love Me," on the stage by himself. 

Conveniently, the world's hottest teen idol also performed as the Angels modeled the merchandise for Pink. 

Other chains are also capitalizing on the teen lingerie trend.

American Eagle's Aerie line is expanding rapidly, while Hot Topic released its line, Blackheart, to great success last year. 



More From Business Insider
Loading...
 
Recent Quotes
Symbol Price Change % Chg 
Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
You need to enable your browser cookies to view your most recent quotes.
 
Sign-in to view quotes in your portfolios.

Market Data

  • Currencies
    Currencies
    NamePriceChange% Chg
    1.2526-0.0001-0.01%
    USDSGD=X
    1.7302-0.0002-0.01%
    EURSGD=X
    2.1033-0.0002-0.01%
    GBPSGD=X
    81.7693+0.00190.00%
    SGDJPY=X
    6.1905+0.0004+0.01%
    SGDHKD=X
    2.5850+0.0002+0.01%
    SGDMYR=X
    9,116.9668-3.3359-0.04%
    SGDIDR=X
    4.9692-0.004-0.08%
    SGDCNY=X
    1.1684-0.0007-0.06%
    AUDSGD=X
  • Commodities
    Commodities
    NamePriceChange% Chg
    1,295.80-7.90-0.61%
    GCQ14.CMX
    19.65+0.02+0.08%
    SIK14.CMX
    90.18-0.65-0.72%
    ^XAU
    3.04+0.02+0.51%
    HGK14.CMX
    104.59+0.83+0.80%
    CLK14.NYM
  • Bonds
    Bonds
    TreasuryYield (%)Yield Change
    1.73+0.08
    ^FVX
    2.72+0.08
    ^TNX
    3.52+0.06
    ^TYX

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    0.115-0.002-1.71%
    B22.SI
    0.48+0.020+4.35%
    5GJ.SI
    2.27+0.090+4.13%
    5ME.SI
    2.190.0000.00%
    JS8.SI
    0.61+0.005+0.83%
    E5H.SI
  • % Gainers
    % Gainers
    NamePriceChange% Chg
    0.162+0.034+26.56%
    5GF.SI
    0.20+0.034+20.48%
    5WD.SI
    0.59+0.050+9.26%
    L5I.SI
    0.28+0.020+7.69%
    C33.SI
    0.215+0.015+7.50%
    5UE.SI
  • % Losers
    % Losers
    NamePriceChange% Chg
    0.103-0.010-8.85%
    5OS.SI
    0.112-0.008-6.67%
    5RC.SI
    0.355-0.025-6.58%
    KJ9.SI
    0.215-0.015-6.52%
    F9M.SI
    0.29-0.020-6.45%
    5PC.SI