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Valery Kaufman fronts latest Emilio Pucci campaign

Italian fashion house Emilio Pucci -- known for its feminine and colorful collections -- has signed up Russian supermodel Valery Kaufman for its spring/summer 2018 campaign. As if weightless, the young model is photographed in a swimming pool showcasing the label's new pieces and prints.

Spring/summer 2018 campaigns are now being revealed thick and fast. Emilio Pucci stands out this season with a bright, summery, light-drenched campaign, with creative direction by Al Dente Paris. The ads are set in a swimming pool.

World-renowned model Valery Kaufman has been picked to front the Italian fashion house's new collection. The Russian model strikes poses with an air of contemporary dance, as if weightless in the water. The campaign is shot by Mel Bles.

The new collection features light, floaty creations, with plenty of color and Emilio Pucci's legendary prints. Standout pieces featured in the campaign include a flared jumpsuit, a long dress with striking sleeves, and a shirt-style dress with a seductive split.

Twenty-three-year-old Valery Kaufman is a regular in Balmain campaigns and ads. She also walked the runway for Mugler, Isabel Marant, Saint Laurent, Missoni, Versace, Zadig & Voltaire and Ralph Lauren for the spring/summer 2018 season.