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Uber names new privacy chief, data protection officer

FILE PHOTO: The logo of Uber is pictured during the presentation of their new security measures in Mexico City, Mexico April 10, 2018. REUTERS/Ginnette Riquelme/File Photo (Reuters)

(Reuters) - Uber Technologies Inc [UBER.UL] appointed Ruby Zefo as chief privacy officer and Simon Hania as data protection officer, a company spokeswoman told Reuters on Wednesday.

The ride-hailing company has had a rough history when it comes to protecting driver and passenger data, even while it gears up for a public listing next year.

Hackers previously stole information about Uber drivers and the company acknowledged in 2014 that its employees had used a software tool called "God View" to track passengers.

Zefo, who will start in her new job from Aug. 6, joins Uber from Intel Corp <INTC.O> where she was chief privacy & security counsel.

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Hania joins from Dutch digital mapping company TomTom NV <TOM2.AS>, where he was vice president of privacy & security.

(This version of the story corrects to "company spokeswoman" from "company spokesman" in paragraph 1)

(Reporting by Vibhuti Sharma in Bengaluru; Editing by Shounak Dasgupta)