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Twitter announces mobile app install cards

Lauren Hockenson

App developers will have a new way to reach potential users on Twitter: The company announced Thursday that it will support mobile-app install cards, meaning that users can install apps directly from a tweet. The ads will be powered by MoPub, the ad exchange Twitter acquired in the fall of last year, and will work for both iOS and Android phones. The apps are installed via Twitter’s Card system, and Twitter mentioned participation from Spotify, Kabam, HotelTonight and Deezer. It’s arguably Twitter’s highest-value ad yet, and could stand to bring in good revenue for the company as it establishes its ad network.



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