Tourism sector fails to satisfy travelers

Tourist satisfaction with hotels dip to -8.2%.

According to Customer Satisfaction Index of Singapore 2012, it was revealed that tourist respondents, as opposed to locals, were considerably less satisfied year-on-year in both F&B and Tourism sectors.

Here's more from CSISG2012:

In particular, tourist satisfaction in all three measured Tourism sub-sectors declined significantly this year as compared to last year.

Further examination showed that this was due to a significant year-on-year decline in the tourists’ perceived quality in each of the three Tourism sub-sectors.

The data also showed that this was accompanied by higher year-onyear levels of expected quality. Particularly hard-hit was the Hotels sub-sector, with tourist
satisfaction declining 6.6-points (-8.2%).

Contributory to this was the tourists’ reduced year-on-year satisfaction with 5 out of 9 hotel touchpoints that have significant impacts on perceived quality. Analysis of the data suggests that service providers in the affected sub-sectors may improve satisfaction by reversing the fall in Perceived Quality. 

Within the Tourism sector, all three measured sub-sectors (Restaurants, Fast Food Restaurants, Cafes) showed significant year-on-year decrease in satisfaction.

Specifically, the decline was led by the Hotels sub-sector, scoring 70.1-points, 4.4-points (-5.9%) less than in 2011.

The Tour Operators, Travel and Ticketing Agencies sub-sector fell by 3.0-points (-4.3%) to 68.5-points. The Attractions sub-sector fell by 2.8-points (-3.7%) to 72.6-points. It is noteworthy that this satisfaction score of the Attractions subsector is significantly higher than the Tourism sector. 



More From Singapore Business Review
 
Recent Quotes
Symbol Price Change % Chg 
Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
You need to enable your browser cookies to view your most recent quotes.
 
Sign-in to view quotes in your portfolios.

Market Data

  • Currencies
    Currencies
    NamePriceChange% Chg
    1.3616+0.0023+0.17%
    USDSGD=X
    1.5200-0.0006-0.04%
    EURSGD=X
    1.7844+0.0029+0.16%
    GBPSGD=X
    75.2310+0.314+0.42%
    SGDJPY=X
    5.6952-0.0072-0.13%
    SGDHKD=X
    2.9676-0.0077-0.26%
    SGDMYR=X
    9,785.2246+32.7207+0.34%
    SGDIDR=X
    4.9023-0.012-0.24%
    SGDCNY=X
    1.0270-0.0029-0.28%
    AUDSGD=X
  • Commodities
    Commodities
    NamePriceChange% Chg
    1,320.90-6.20-0.47%
    GCZ16.CMX
    18.69-0.08-0.42%
    SIU16.CMX
    96.93
    ^XAU
    2.070.00-0.22%
    HGU16.CMX
    47.32+0.34+0.72%
    CLV16.NYM
  • Bonds
    Bonds
    TreasuryYield (%)Yield Change
    1.19
    ^FVX
    1.58
    ^TNX
    2.23
    ^TYX

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    0.123-0.001-0.81%
    N21.SI
    0.3550.0000.00%
    E5H.SI
    0.235-0.005-2.08%
    5ME.SI
    0.725-0.010-1.36%
    G13.SI
    0.315+0.005+1.61%
    5OT.SI
  • % Gainers
    % Gainers
    NamePriceChange% Chg
    0.55+0.12+27.91%
    BJZ.SI
    0.45+0.09+25.00%
    BFK.SI
    0.46+0.06+15.00%
    M05.SI
    0.23+0.03+12.20%
    BTJ.SI
    0.525+0.055+11.70%
    BQD.SI
  • % Losers
    % Losers
    NamePriceChange% Chg
    0.13-0.02-13.33%
    5TI.SI
    0.20-0.03-13.04%
    AWI.SI
    0.176-0.024-12.00%
    A04.SI
    0.166-0.022-11.70%
    AWS.SI
    0.155-0.020-11.43%
    5WD.SI