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There's a new minimalist watch brand you should know about
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(Analog Watch Co.) From left to right: leather and blackwood, teak and bamboo, silverheart and maple, makore and red sanders.
There's a certain level of pickiness that should be employed when you're shopping for items, like watches and wallets.
If you end up purchasing one you're not completely on-board with, chances are you'll end up using the old worn-out version you were trying to replace in the first place.
If the one you're on the fence about is affordable, however, you may want to take a leap of faith and give it a test run — you'll never know what you don't like unless you try it, and you can only be so picky.
Take the reasonably priced watches pictured here, for example.
Launch in Philadelphia in 2013, the Analog Watch Co. offers watch wearers an entirely unique aesthetic with its collection of minimalist wood watches. The beauty of the handcrafted timepieces lies in their all-natural wood and leather composition, which also happen to be eco-friendly. Their affordable price tag — they're selling for a hair under $150 on Touch of Modern right now — makes them work a second look.
If you're the rugged, outdoorsy type or you harbor a intense appreciation for clean, unfussy designs, the watches are spot-on.
They are available to shop with or without dials in four colors — teak and bamboo, silverheart and maple, leather and blackwood, and makore and red sanders. Each design comes with gold finishing, and is outfitted with a precise Japanese quartz movement. They're all also exceedingly lightweight and tailored for all-day comfort.
All in all, the timepieces appear to be a perfect marriage of function and form, and one heck of a conversation starter.
Analog Watch Co. Wood Watches, $149.99, available at Analog Watch Co.
(Analog Watch Co.)
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