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Theory Taps Ex-Lanvin Men’s Designer Lucas Ossendrijver

·1-min read

Lucas Ossendrijver, the affable Dutch fashion designer synonymous with Lanvin men’s wear for 14 years, has a new partnership with Theory, WWD has learned.

Ossendrijver is to design men’s and women’s capsule collections “inspired by the urban lifestyle codes of tomorrow” and drawing on his expertise with “activewear-infused hybrid tailoring aesthetic” and his innovative approach to materials, Theory said.

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His first collections are to be unveiled next year.

“I am thrilled to be collaborating with Theory, an iconic American brand whose mission presents a fresh creative opportunity at a time of incredible change,” Ossendrijver said.

“This is the start of a new and exciting chapter in the evolution of Theory. We are just beginning a friendship with Lucas, one that I trust will strengthen our commitment to deliver exceptional design and value to our customers,” added Kazumi Yanai, chairman of Theory and Fast Retailing USA.

Known for reinventing men’s wear at Lanvin through the lens of the codes established by the late Alber Elbaz, Ossendrijver forged an identity of his own at the French house, hooked on a youthful approach to tailoring mixed with technical and activewear influences.

Prior to Lanvin, Ossendrijver had stints at brands including Kenzo and Dior Homme, where he worked under Hedi Slimane for three-and-a-half years.

According to Theory, he brings “an expertly trained eye, and shares with the company a collective dedication to exceptional quality and design.”

New York-based Theory has a track record of working with European designers, having collaborated over the years with the likes of Olivier Theyskens and Francesco Fucci.

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