STRONG Technical Services Expands BrightNight Drive-In Movie Initiative and Theater Readiness Program

Omaha, NE, June 25, 2020 (GLOBE NEWSWIRE) -- STRONG Technical Services, Inc., a wholly-owned subsidiary of Ballantyne Strong, Inc. (NYSE American: BTN) and a leader in projection equipment sales, engineering, and services, is actively supporting drive-in and traditional cinema exhibitors across the country as they adjust to the current COVID-19 environment.

“We are seeing continued interest in our BrightNight program, where we assist in converting theatre parking lots into pop-up drive-ins,” said Blake Titman, Vice President and General Manager of STRONG Technical Services. “Our BrightNight program allows an exhibitor the option to rent or purchase the projection and audio equipment and utilizes a Strong MDI projection screen attached to an outside building wall. STRONG Technical Services provides equipment and services to many of the permanent drive-ins nationwide. Following our initial BrightNight test launch a few weeks ago, we have now installed six BrightNight Drive-In Cinemas, with exhibitor requests for additional locations.”

“Through our BrightNight program, our partners in the exhibition industry are able to provide their patrons with an alternative to the traditional theatre experience via temporary drive-in cinemas,” added Ray Boegner, President, STRONG Entertainment. “In addition to supporting our customers with drive-in solutions, we have also launched our Theatre Readiness Program, which includes a complete auditorium quality assurance service visit to ensure the best presentation possible as customers return to the theatres in July.”

Those wishing to obtain more information regarding the full range of products and services offered by STRONG Technical Services are invited to contact management directly, either by phone at (800) 722-4445 or by email at sales@strong-tech.com.

About STRONG Technical Services

STRONG Technical Services, Inc. (www.strong-tech.com), a Ballantyne Strong, Inc. company, is an equipment sales, engineering, and service provider located in Omaha, NE. The company, with its nationwide service and engineering team, designs, integrates, and installs technology solutions for a broad range of applications including audio, projection, and signage applications with comprehensive managed service offerings to ensure solution uptime and availability.

About Ballantyne Strong, Inc.

Ballantyne Strong, Inc. (www.ballantynestrong.com) and its subsidiaries engage in diverse business activities including the design, integration and installation of technology solutions for a broad range of applications; development and delivery of out-of-home messaging, advertising and communications; manufacturing of projection screens; and providing managed services including monitoring of networked equipment. The Company focuses on serving the entertainment, retail and advertising markets.

Forward-Looking Statements

This press release may include forward-looking statements, such as our expectations regarding future sales, the impact, length and severity of the COVID-19 pandemic, and the adequacy of the actions taken in response to the pandemic, which involve a number of risks and uncertainties, including but not limited to those discussed in the “Risk Factors” section contained in Item 1A in Ballantyne Strong, Inc.’s Annual Report on Form 10-K for the year ended December 31, 2019, the Company’s subsequent filings with the Securities and Exchange Commission, and the following risks and uncertainties: the Company’s ability to maintain and expand its revenue streams, potential interruptions of supplier relationships or higher prices charged by suppliers, the Company’s ability to successfully compete and introduce enhancements and new features that achieve market acceptance and that keep pace with technological developments, the Company’s access to capital, the Company’s ability to successfully execute its capital allocation strategy, the Company’s ability to maintain its brand and reputation and retain or replace its significant customers, the impact of a challenging global economic environment or a downturn in the markets (such as the current economic disruption and market volatility generated by the ongoing COVID-19 pandemic), economic and political risks of selling products in foreign countries (including tariffs), risks of non-compliance with U.S. and foreign laws and regulations, potential sales tax collections and claims for uncollected amounts, cybersecurity risks and risks of damage and interruptions of information technology systems, the Company’s ability to retain key members of management and successfully integrate new executives, the Company’s ability to complete acquisitions, strategic investments, entry into new lines of business, divestitures, mergers or other transactions on acceptable terms or at all, the Company’s ability to utilize or assert its intellectual property rights, the impact of natural disasters and other catastrophic events (such as the ongoing COVID-19 pandemic), the adequacy of insurance and the impact of having a controlling stockholder. Given the risks and uncertainties, readers should not place undue reliance on any forward-looking statement and should recognize that the statements are predictions of future results which may not occur as anticipated. Many of the risks listed above have been, and may be further be, exacerbated by the COVID-19 pandemic, its impact on the cinema and entertainment industry, and the worsening economic environment. Actual results could differ materially from those anticipated in the forward-looking statements and from historical results, due to the risks and uncertainties described herein, as well as others not now anticipated. New risk factors emerge from time to time and it is not possible for management to predict all such risk factors, nor can it assess the impact of all such factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Except where required by law, the Company assumes no obligation to update forward-looking statements to reflect actual results or changes in factors or assumptions affecting such forward-looking statements.

STRONG Technical Services Contact
Blake Titman
Strong Technical Services, Inc.
Vice President - General Manager
(800) 722-4445
blake.titman@strong-tech.com

Investor Relations Contact
Mark Roberson
Ballantyne Strong, Inc.
Chief Executive Officer
(704) 994-8279
IR@btn-inc.com