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Strategy Analytics: Samsung Leads in 5G Smartphones in Q1 2020

Samsung & Huawei Capture 68 Percent Share of Global 5G Smartphone Shipments in Q1 2020

According to the latest research from Strategy Analytics, global 5G smartphone shipments surged past 24 million units in Q1 2020. Demand from China was higher than expected.

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Exhibit 1: Global 5G Smartphone Vendor Shipments and Marketshare in Q1 2020 (Source: Strategy Analytics)

Ken Hyers, Director at Strategy Analytics said "Global 5G smartphone shipments grew to 24.1 million in Q1 2020, significantly more than all 5G smartphones shipped in the full year in 2019 (18.7 million). Demand for 5G smartphones was strong, particularly in China, despite the emergence of the Covid-19 epidemic. China is the leader in demand for 5G smartphones, but demand is also growing South Korea, the US and Europe.

Ville-Petteri Ukonaho, Associate Director at Strategy Analytics, added, "Samsung vaulted into the lead in Q1 2020, shipping 8.3 million 5G smartphones globally in Q1 2020. Samsung has strong global distribution networks and operator partnerships and new 5G smartphones in Q1 2020. Popular 5G models for Samsung include the S20 5G and the S20 Ultra 5G."

Woody Oh, Director at Strategy Analytics added, "Huawei is number two. Nearly all of Huawei’s 5G smartphones were shipped in China, where it is the smartphone market leader. The top 5G smartphone from Huawei is the Mate 30, Honor V30 Pro and Mate 30 Pro."

Linda Sui, Director at Strategy Analytics, added, "Vivo is number three. Vivo’s IQOO and X30 5G smartphones were popular affordable alternatives in China in the quarter."

Neil Mawston, Executive Director at Strategy Analytics, added, "Chinese smartphone vendors captured 61 percent of top 5 vendor 5G smartphone shipment volumes in Q1 2020, with the majority of those volumes going to the Chinese market. This reflects the speed with which Chinese operators have rolled out 5G networks, as well as the underlying demand for 5G smartphones, despite the Covid-19 pandemic that shut down large parts of China during the Q1 2020 period. As China continues to ramp up economic activity, we expect 5G shipments to this market to continue to expand dramatically in 2020."

More details can be found at Strategy Analytics Device Technologies practice here.

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About Strategy Analytics

Strategy Analytics, Inc. is a global leader in supporting companies across their planning lifecycle through a range of customized market research solutions. Our multi-discipline capabilities include: industry research advisory services, customer insights, user experience design and innovation expertise, mobile consumer on-device tracking and business-to-business consulting competencies. With domain expertise in: smart devices, connected cars, intelligent home, service providers, IoT, strategic components and media, Strategy Analytics can develop a solution to meet your specific planning need. For more information, visit us at www.strategyanalytics.com.

1 Numbers are rounded.

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Contacts

Analyst Contacts:
European Contact: Ville-Petteri Ukonaho, +44 (0)1908 423 634, vukonaho@strategyanalytics.com
USA Contact (East Coast): Ken Hyers, +1 617 614 0757, khyers@strategyanalytics.com
USA Contact (West Coast): Linda Sui, +1 617 614 0735, lsui@strategyanalytics.com
Asia Contact: Woody Oh, +44 (0) 1908 423 665, woh@strategyanalytics.com