AIRPORT CITY, Israel--(BUSINESS WIRE)--
SodaStream International is announcing the launch of its limited ‘Gold Edition’ holiday set, adding a chic touch to the classic Fizzi sparkling water maker for the holidays. The stylish Fizzi now comes in Gold and Rose Gold with a gilded reusable bottle to complement the new design. These Rose Gold Fizzi is available on the SodaStream website at www.sodastream.com and select retailers online for $89.99.
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Recent research conducted by SodaStream found that 74 percent of 18 to 24-year-olds feel it’s important to buy gifts that are good for the environment and make the gift recipient’s life easier. SodaStream is the answer. Eliminating the need to carry home heavy cases of bottles or cans and cutting down on plastic waste, SodaStream makes better bubbles hassle-free.
“Millions of people around the globe already enjoy using SodaStream to transform their ordinary tap water into fresh, sparkling water while caring for the planet," said Matti Yahav, Chief Marketing Officer of SodaStream. “With this new Gold Edition consumers can give the gift of better bubbles with a contemporary, on-trend design.”
The Rose Gold machines are rolling out globally to online retailers over the next several weeks. The Gold machine will be sold exclusively in Target starting in October.
SodaStream, part of PepsiCo, is the world’s leader in at-home sparkling beverage preparation. Sodastream bubbles are better for the consumer - healthy, easy to make, light to carry - and better for the planet - replacing thousands of single use plastic bottles with one reusable SodaStream bottle. Products are available at more than 80,000 retail stores across 46 countries. To learn more about SodaStream visit www.SodaStream.com and follow SodaStream on Facebook, Twitter, Pinterest, Instagram and YouTube.