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Singapore's Sprooki Hooks Up With YFind on Indoor Positioning Technology


We just received word from a representative of Singapore-based startup Sprooki that it will be partnering with YFind Technologies to offer its indoor positioning technology within its mobile, location-based platform. Readers may recall that Sprooki started out as a consumer facing app, but refocused on a white label solution to help shops and other retailers roll their own mobile campaigns.

The partnership with YFind appears to be a logical one. It’s another Singapore based player in the LBS game, with an intriguing mobile technology that uses wifi signals to determine position indoors. The startup raised about $1.2 million in series A funding this past summer.

Sprooki is going to integrate that positioning system into its mobile solution and campaign management platform, offering it to current and future clients. So that ostensibly means an improved offering for malls, department stores, and other retailers both in Singapore and around the Asia region. The director and co-founder of YFind, Melvin Yuan further explained:

A combined outdoor-indoor local marketing solution helps retailers to more accurately incentivize and measure foot-fall. It offers retailers the opportunity to combat showrooming through discrete targeting of offers and rewards based on metrics such as time in store, visit frequency or walk-out behavior.

When we last heard from Sprooki back in November, it had announced that its solution would be used by Singapore’s 313@Somerset mall. The startup also noted that it would be eyeing opportunities outside the country, including the Philippines and possibly Australia. This new agreement will also see YFind make their integrated solution available to clients in other regions such as the U.S.

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