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Shake Shack just launched a Chick-fil-A killer — and it looks amazing
(Shake Shack) The new ChickenShack.
Shake Shack has launched a chicken sandwich.
The ChickenShack is a "crispy all-natural and antibiotic-free chicken breast with lettuce, pickles, and buttermilk herb mayo," according to the company.
The sandwich will be available exclusively at Shake Shack's Brooklyn locations for a limited time.
It sounds as if the chain is testing the sandwich for a larger rollout.
By making the ChickenShack a permanent menu item, Shake Shack would be taking direct aim at Chick-fil-A, the leader in the fast-food chicken market. The popular Atlanta-based chain surpassed KFC last year to become the No. 1 chicken chain in the US.
(Melia Robinson/BI)
The menus at Shake Shack and Chick-fil-A are already pretty similar. Both feature sandwiches, french fries, and milkshakes. But the only menu item containing chicken at Shake Shack is the chicken dog, a hot dog made with chicken, apple, and sage sausage.
Shake Shack wouldn't be the first chain to go after Chick-fil-A's market.
Taco Bell parent company Yum Brands has also been testing a chicken-sandwich chain, Super Chix.
(Facebook/Super Chix)
Like Chick-fil-A, Super Chix sells fried-chicken sandwiches, chicken strips, frozen custard, and french fries.
CNBC noted that, according to the research firm NPD Group, chicken meals at fast-food restaurants rose 3% to $5.4 billion for the year ending in March.
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