RE&S to set up first 'Mister Donut' outlet in Singapore under master franchise

Felicia Tan
1-min read

RE&S says it aims to open its first Mister Donut outlet in the second quarter of 2023.

Japanese multi-brand food and beverage (F&B) operator RE&S has, through its wholly-owned subsidiary, R E & S Enterprises, entered into a master franchise agreement with Duskin Co.

Duskin Co is listed on the Tokyo Stock Exchange Prime Market and is the operator of Mister Donut.

Under the agreement, RE&S will set up Mister Donut outlets in Singapore. Mister Donut is the largest doughnut chain in Japan with over 900 stores. Founded in the US, the brand is famed for its unique mochi-like doughnuts, which have gained popularity in Japan. Mister Donut also has a presence in Taiwan, Thailand, Philippine and Indonesia.

In its statement dated Oct 27, RE&S says it aims to open its first Mister Donut outlet in the second quarter of 2023. It adds that Duskin will provide “full support” to the group for the opening.

The new store will be selling a range of basic products and best-selling products.

“We have always been looking to expand our product offerings, accommodating to the dynamically changing consumer needs. The pop-up kiosk in Jurong Point [in July] was a great success. We were amazed by the overwhelming response from the public and we think that Mister Donut will be a hit in Singapore,” says RE&S’s executive director and CEO, Fenton Foo.

“We are currently looking for a suitable location to house the first outlet. We are confident that with the support of Duskin, RE&S can produce high-quality Japanese donuts to meet the needs of the Singapore market,” he adds.

Shares in RE&S closed flat at 23 cents on Oct 27.

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