Yahoo Finance 
Serena Williams Works Crypto Savvy into Venture Fund, Backs Coinbase
By CCN: The world learned recently of Serena Ventures, a fund owned and operated by Serena Williams, which has invested in companies like Coinbase and Masterclass. The star tennis player didn’t mention bitcoin in her Instagram post, which revealed her company for the first time, but she did list companies that the firm has invested in.
Investing in Crypto by Proxy
Source: Instagram
Investing in Coinbase is essentially an investment in cryptocurrency. Coinbase’s primary function is to sell crypto to retail investors, with a growing business in its professional trading solutions and institutional custody products. Coinbase is one of the largest crypto companies in the world by revenue, user base, and capitalization. If anyone in the space succeeds long-term, it will be them. They recently got into hot water for their acquisition of a blockchain intelligence firm which included founding members of HackingTeam, a firm which became famous when it was hacked and revelations of its work for authoritarian governments surfaced.
The source of all the crypto news articles surrounding Serena Ventures is an Instagram post by Serena Williams. However, investments are almost always publicly divulged due to regulations, and we could not find any record of investment into Coinbase by Serena Ventures or her other listed fund, the Serena Williams Foundation.
We reached out to Coinbase for comment, hoping to get the date of investment and the sum, and we’ll update this article when we receive a response. There’s an alternative narrative that perhaps the fund intends to invest in Coinbase, or invested privately. We’re trying to get to the bottom of this.
Coinbase is not among the 22 companies listed on Serena Ventures’ Crunchbase profile.
Serena Ventures’ most significant investment is $60 million into Mobli, an Israeli video and photo sharing platform. They have lead one round into a company called Olly, which they have also exited.
