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Secret Santa: Stock Market Edition

Eric Dutram

I’m sure most of you out there are familiar with the concept of a Secret Santa. For those of you who aren’t, you are randomly assigned a person to give a gift, while someone else—unknown to you—buys you a gift of a similar value.

But what about a stock market Secret Santa?

Let’s pretend that instead of buying your friends or officemates a cheap gift from Bed Bath and Beyond or a gift card to Chipotle—or whatever-- you have to buy them a share of stock instead.

But because this is an office thing, there is a relatively low price ceiling of $30. So in other words, you can’t just get them a share of AAPL or IBM, you have to pick a company with a much lower share price.

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So in this stock version which company would you give out as a gift this year?

This was harder than I initially thought it was going to be, largely due to the $30 price, but I think I would go with Archer Daniels Midland (ADM). While it isn’t the ‘sexiest’ company out there, it fits within the price target, has a low forward PE below 12, and a great dividend yield.

Best of all it is currently in a top ranked industry—14th of 265 at time of writing—while the stock itself has a Zacks Rank of 2 or ‘Buy’.

If that is too weird for you, then maybe Brunswick Corp (BC) instead. The company is just under $30/share and currently has a Zacks Rank of 1 or ‘Strong Buy’. Plus, the company’s focus on boats, bowling and billiards might make it a better ‘gift’ than the boring ADM.

But what about you? What do you think would make a great stock gift this Holiday season?

Let us know what you think in the comments below, and Merry Christmas and Happy Holidays from all of us here at Zacks!

Read the analyst report on AAPL

Read the analyst report on IBM

Read the analyst report on BC

Read the analyst report on ADM

Zacks Investment Research



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  • Read the analyst report on AAPL, IBM, BC, ADM