rf.aio helps brands to protect and grow reputations in Large Language Models (LLMs),
which are quickly becoming the new search

rf.aio was developed in collaboration with AI company influenceAI

NEW YORK, Nov. 19, 2024 /PRNewswire/ -- Ruder Finn, one of the world's largest independent global communications and integrated marketing agencies, today announced the launch of rf.aio, its new LLM optimization offering in collaboration with influenceAI. rf.aio is Ruder Finn's proprietary all-in-one AI optimization offering that monitors and optimizes brand and product mentions in public LLMs to support client marketing and reputation efforts. rf.aio includes automated LLM monitoring and remediation through an AI platform developed by influenceAI, a member of our AI Advisory Council.

As more users turn to LLMs for answers, AI is quickly becoming the new "super influencer," and LLMs are emerging as the next generation of search. rf.aio directly addresses this shift in user behavior by offering monitoring of popular LLMs like OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, and Meta's Llama to evaluate how they respond to brand-related queries. rf.aio identifies key factors such as awareness, accuracy, brand affinity, and amplification, influencing the LLM responses to queries and providing actionable insights for response remediation. Based on these findings, rf.aio identifies, creates and places corrective content, then trains public models to prioritize these levers — redirecting them toward trusted and factually accurate sources that address biases, correct misinformation, and as a result, enhance brand perception.

"At Ruder Finn, we're always looking towards what's next. We partnered with influenceAI to create rf.aio as a powerful marketing and communications tool to help clients listen to LLM responses at scale and influence how their brands are represented through LLM search," said Kathy Bloomgarden, CEO of Ruder Finn. "As LLMs become the predominant mode of search, it's imperative that brands adapt to these new platforms, and our new rf.aio offering is instrumental in helping our clients navigate this change."

This new collaboration is spearheaded by the rf.TechLab, Ruder Finn's analytics and emerging technologies incubator. Launched in 2018, rf.TechLab fuels the development of solutions that help brands leverage the latest cutting-edge advancements in data science, modeling, machine learning, and artificial intelligence to solve complex business challenges.