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Review of Cash Loan Acquisition in the Top-10 Russian Banks, 2021 Market Report -

·2-min read

DUBLIN, July 27, 2021--(BUSINESS WIRE)--The "Review of Cash Loan Acquisition in Top-10 Russian Banks 2021 - Market Analysis and Trends, Benchmarking, 100+ Best Practices" report has been added to's offering.

As part of the study we've created and analyzed cash loans' CJMs for new clients in the top 10 most popular Russian banks. It focuses on cash loan acquisition made by non-costumers.

The study was divided into 6 stages:

1) We chose top 10 banks in terms of credits granted by volume. In these banks a non-customer can apply for a loan on the website or through an app.

2) We defined boundaries of customers' journey and acquisition channels.

3) We recorded all interaction with banks, including barriers and drivers that help a client successfully apply for cash loan. We also measured the time needed to complete all the steps, and how much time a customer had been waiting between these steps.

4) All customer journey maps of participating banks were analyzed and described in detail.

5) We interviewed banks' representatives and technology vendors. Then we collected data about market trends and plans, and also learned how the best practices can be technically implemented, and if there were ready-made solutions.

6) With all this data we compiled a benchmarking model and evaluated all competitors.

The experts took into account quantitative and qualitative metrics: speed of all processes, heuristics of feasibility and ease of solving customer's problems, efficiency for business. These results could help digitize applying for a loan and increase online sales efficiency.

The full report contains more than 100 solutions, complete market analysis, CJM of cash loan acquisition in each bank and a detailed example of the ideal CJM. Moreover it includes descriptions of best sales and cross-sale practices, technological solutions for automating customer and bank tasks.

Study insights will be useful to find new and more convenient ways to increase the efficiency of attracting new customers in digital channels, improve sales conversion and get loyal customers.

Key Topics Covered:

  • About the study

  • Key research results

  • Comparative analysis of processes by market

  • Best practices and the ideal CJM

  • Study methodology

  • About the agency

Companies Mentioned

  • Alfa-Bank

  • Raiffeisenbank

  • Home Credit Bank

  • VTB

  • Post Bank

  • Bank Otkritie

  • Gazprombank

  • Tinkoff Bank

  • Rosselkhozbank

  • Promsvyazbank

For more information about this report visit

View source version on

Laura Wood, Senior Press Manager
For E.S.T Office Hours Call 1-917-300-0470
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