Q2 2024 Keurig Dr Pepper Inc Earnings Call
Participants
Jane Gelfand; Vice President, Investor Relations & Strategic Initiatives; Keurig Dr Pepper Inc
Tim Cofer; Chief Executive Officer; Keurig Dr Pepper Inc
Sudhanshu Priyadarshi; Chief Financial Officer, President - International; Keurig Dr Pepper Inc
Bryan Spillane; Analyst; BofA Global Research
Peter Grom; Analyst; UBS Equities
Lauren Lieberman; Analyst; Barclays
Dara Mohsenian; Analyst; Morgan Stanley
Chris Carey; Analyst; Wells Fargo Securities, LLC
Bonnie Herzog; Analyst; Goldman Sachs
Filippo Falorni; Analyst; Citi
Presentation
Operator
Good morning, ladies and gentlemen, and thank you for standing by. Welcome to Keurig Dr Pepper's second quarter 2024 earnings call. (Operator Instructions) This conference is being recorded, and there will be a question and answer session at the end of the call.
I would now like to introduce Keurig Dr Pepper's Vice President of Investor Relations, Jane Gelfand. Ms. Gelfand, please go ahead.
Jane Gelfand
Thank you, and hello, everyone. Earlier this morning we issued a press release detailing our second quarter results, which we will discuss during this conference call. A slide presentation will accompany our remarks and can be viewed in realtime on the live webcast.
Before we get started, I'd like to remind you that our remarks will include forward-looking statements, which reflect KDPs judgment, assumptions and analysis only as of today. Our actual results may differ materially from current expectations based on a number of factors affecting KDPs business. Except as required by law, we do not undertake any obligation to update any forward-looking statements discussed today.
For more information, please refer to our earnings release and the risk factors discussed in our most recent Forms 10-K and 10-Q filed with the SEC. Consistent with previous quarters, we will be discussing our Q2 performance on a non-GAAP adjusted basis, which reflect constant currency growth rates and excludes items affecting comparability.
Definitions and reconciliations to the most directly comparable GAAP metrics are included in our earnings materials. Here with us today to discuss our results are Keurig Dr Pepper's Chief Executive Officer, Tim Cofer; and Chief Financial Officer and President, International, Sudhanshu Priyadarshi
I will now turn it over to Tim.
Tim Cofer
Thanks, Jane, and good morning, everyone. It's been eight months since I joined this great young and dynamic company. I continue to be impressed with the caliber of the organization, the quality of our execution and the challenger mindset, our people and body each and every day together.
We delivered healthy second quarter performance while making important progress to advance our strategic agenda. With our first half, now in the books we're on track to deliver full year results consistent with our own algorithm outlook.
The operating environment remains uneven with resilient demand from higher-income consumers and value-seeking behavior among low and middle-income consumers. We are highly attuned to these dynamics and despite them, we still expect a top line acceleration over the balance of the year. Thanks to several elements, largely within our control including new partnership growth and traction from innovation.
At the same time, our first half-weighted EPS delivery helps to pave the way for on-plan performance as we also seed our multiyear growth agenda. In Q2, constant currency net sales growth sequentially improved to 3.4% and reflected a re-weighting of our top line drivers with pricing moderating and volume mix accelerating to positive territory.
We entered 2024 anticipating net price realization for KDP, and the industry would normalize from the unusually high levels over the past few years and it has. It's encouraging to now see a more balanced top-line growth profile begin to emerge. At the same time, we remain focused on generating leverage throughout our P&L to fund reinvestment and drive earnings growth.
In Q2, continuous productivity savings and cost discipline drove strong operating margin expansion, helping to translate our top line momentum to a solid bottom line results with 7% EPS growth versus prior year. As we execute against our evolved strategic framework, we registered a number of wins in Q2. Let me highlight a few that will continue to pay off throughout the year, along with focus areas for the long term.
As you know, one of our key strategies is consumer obsessed brand building. Our innovation ramped significantly in the second quarter and as expected, these new products are seeing good marketplace traction.
In US refreshment beverages, Dr Pepper Creamy Coconut is now our most successful limited-time offerings. Canada Dry Fruit Splash is also proving highly incremental to the brand. Together, these innovations are driving improved share trends across the CSD portfolio. Outside of CSDs, we're pleased with the initial response to our Bai WonderWater restage, which is reengaging consumers in its early days.
In US coffee, our new refreshers from the Original Donut Shop are on track to be the largest Keurig platform launch of the last several years. These coffee shop inspire cold beverages are bringing new occasions and younger consumers into the single-serve K-Cup category and our supporting market share gains for our owned and licensed portfolio.
Outside the US, our Penafiel Adas and Twist products are extending the powerful opinion Penafiel brand into new whitespace segments and contributing to market share gains for our Mexico portfolio. In total, these innovations will continue to develop over the coming months with additional news and activation upcoming across the portfolio, including in powerhouse brands like Mott's and Green Mountain.
We also made progress with new partnerships as we focus on shaping our now and next beverage portfolio with Electrolit and La Colombe, now part of that portfolio, our excitement about each brand's future and a win-win collaboration models behind them continues to build.
As anticipated, revenue contributions from these brands increased during the second quarter and should further scale over the balance of the year. The transition of Electrolit volume through our DSD network is ongoing with the handover expected to be complete in the back half. As we take on this distribution, we're beginning to unlock the brand's untapped potential with outsized market share gains in KDP served regions and channels.
This performance underscores our go-to-market capabilities and spotlights the growth opportunity for Electrolit within the sports hydration category. Similarly, we continue to cultivate our La Colombe partnership across both K-Cup pods and shelf-stable ready-to-drink coffee. Focusing on the latter, the La Colombe, reformulated draft lattes are truly differentiated in this category and show strong promise.
As we speak, our DSD organization is focused on expanding this unique products, availability and display to drive initial consumer trial contributing to strengthening marketplace trends. In May, we also announced a planned transaction with Kalil Bottling Company, another concrete step to amplify our route-to-market advantage, which is a key component of our strategic agenda.
With one of only three nationwide direct-store delivery systems for LRBs, we understand innately the competitive advantage of controlling last-mile distribution in our industry. This particular transaction will grant us full control of our brand's distribution in Arizona, a strategic and fast-growing state. And with it, the ability to optimize and extract even more leverage from our local DSD assets.
We are moving quickly towards completing the acquisition of Kalil's production sales and distribution operations in '23. And we are honored that the Kalil family has entrusted us to carry on the legacy of their multi-generational business. Perhaps less externally visible in any single quarter is the significant work we're doing to dial up our productivity and fuel for growth engine.
With consumer health, mixed pockets of inflation returning like in the case of green coffee and currency volatility increasing, we are reinforcing our attention on driving productivity, network optimization, and structural cost discipline. These focus areas are essential to securing additional near term flexibility and room for reinvestment, and they are enablers of consistent delivery over the long term.
We have an active agenda to support each element in 2024 and are laying the groundwork for meaningful further actions that will benefit us well beyond this year. Also, woven throughout our strategic agenda is a commitment to corporate responsibility and being a force for positive change. I'm proud of how our people incorporate this focus into everyday activities and decisioning while also pursuing a set of ambitious multiyear targets.
We highlighted this important work once again in our 2023 corporate responsibility report published just last month. I encourage you to give it a read to track our progress and to witness how we live up to our Drink Well. Do Good purpose.
Now let's turn to our Q2 segment top line performance. Sudhanshu will then discuss segment performance in more detail, including the strong margin expansion we deliver across the board.
Starting with US refreshment beverages revenue grew at a low single digit rate in the quarter. Our performance was led by CSDs, which remain an outperformer in the liquid refreshment beverage space by offering compelling everyday value and variety.
Within the CSD category and as expected, our relative market share trend improved as Q2 progressed and as our 2024 innovation slate and brand activations layered into the market resonating with consumers. Keurig Dr Pepper maintained its long-term track record of market share growth on the back of this year's Dirty Soda inspired Creamy Coconut LTO and the marketing excellence behind our new -- it's a pepper thing campaign.
Our ability to steadily grow Dr Pepper by staying on top of trends and continually tapping into the cultural zeitgeist is a defining characteristic of the brand. It's on track for its eighth consecutive year of market share outperformance and yet, there is still substantial untapped opportunity to further expand its preferred status.
Beyond CSDs, we also delivered another strong quarter of growth for C4 energy. Despite the energy category's recent moderation, it remains a highly attractive space with consistently faster volume growth than all major beverage categories, including on a year to date basis. With C4, we also have a uniquely positioned brand that is gaining share with meaningful growth runway still available for us to realize.
In some parts of the still beverages portfolio, we continue to see a more pronounced macro impact leading to softer category growth rates. As a result, we're taking steps to ensure our brands value propositions are clearly resonating. This includes targeted channel specific promotions, price pack work like smaller bottles and multipacks and a focus on value-oriented channels like club and dollar.
Simultaneously, we are investing to drive demand through innovation and brand activations such as this year's rollout of reformulated by WonderWater and the Summer Olympics gymnastics tie-in for core hydration.
Moving to US coffee, we made further progress against key priorities during the quarter, while overall at-home coffee category trends remain subdued. Our relative performance is strengthening with pod shipments improving to flat year-over-year in Q2. This outcome reflected market share gains across our owned and licensed brands, including initial traction across our three focus areas: affordability, premiumization, and cold coffee.
Together, these initiatives reflect a barbell strategy intended to highlight value for those consumers who are feeling stretched and provide premium options for those with more spending power. When it comes to affordability, during Q2, we began rolling out smaller pack sizes intended to optimize the cost per package of K-Cup pods because of its multi-serve nature, coffee is one of the highest dollar in food and beverage categories.
And these price pack adjustments enable us to hit more attractive every day and promoted price points across grocery and club channels. At the same time, we launched digital campaigns that emphasize the affordability of consuming coffee at home instead of at coffee shops, which we see as particularly resident messaging in the current environment.
Our Q2 affordability strategy also extended to brewers where we drove sizable Keurig share gains, led by entry price machines and supported by some targeted value investments. Shifting to premiumization, the combination of brewer innovation and an increasingly well-developed set of super premium pods is strengthening Keurig system credibility with coffee connoisseurs and tapping into more affluent consumers.
This includes our work with Lavazza, now a licensed brand within our portfolio as of Q2 with greater commercial influence, we have already secured expanded distribution for the brand and are just getting started on the activation agenda.
Moving to cold coffee, we are actively pursuing the significant number of iced occasions currently occurring Away From Home. Cold coffee represents less than 20% of at-home occasions while at certain coffee shops, cold beverages account for upwards of 70%. One way we are pursuing this whitespace is through K-Cup innovation was significant activity during Q2, including refreshers and cold brew pods. These items performed well in the quarter with wider distribution and support slated for the back half.
We're excited to further address the cold opportunity through brewers, including the upcoming launch of our new Keurig brewer, Chilled brewer in Q3 as well as through the continued expansion of La Colombe ready to drink coffee.
All in, we're encouraged by the progress we are seeing from our multiple coffee initiatives, which is visible in improving market share for both K-Cup pods and brewers even so and as with many food and beverage categories today, demand trends across the larger at-home coffee category are soft. In single-serve, a promotional environment that is at [pods] with significant green coffee inflation also persists.
This softer demand backdrop supports why we constructed our 2024 outlook, assuming a muted revenue growth contribution from US coffee, which remains an appropriate planning stance. Turning now to international. Impressive segment performance continues in the second quarter with double digit constant currency growth on the top and bottom lines and broad-based momentum across the portfolio.
In cold beverages, strong in-market execution in both Mexico and Canada powered our results. Compelling Penafiel Adas extensions, momentum behind Clamato and Canada Dry and our KDP share gains in the low and no-alcohol category led the growth.
Our Canadian coffee results were also robust in the quarter, driven by our owned and licensed brands and supported by nuance portfolio management. With exceptional strength in the international business in Q2, we also seized the opportunity to reinvest in our brands and capabilities to seed future growth, adding to our confidence in sustained segments momentum.
In closing, we're pleased with our overall second quarter performance and remain on track to our full year outlook. At the same time, we are activating our strategic agenda. Our consumer-centric approach to brand-building is resonating in market. Successful portfolio expansion into higher growth categories like energy, sports, hydration and ready-to-drink coffee continues.
And multiple initiatives to strengthen and already potent route to market are underway including our pending transaction with Kalil Bottling. We also remain highly focused on furthering our enterprise-wide efficiency and cost agenda, which will underpin our visibility for the balance of the year and our ability to invest in the future and throughout our capital discipline is unwavering and with a strong balance sheet and improving free cash flow, our ability to strategically deploy our cash is robust.
With that, I'll turn the call to Sudhanshu.
Sudhanshu Priyadarshi
Thanks, Tim, and good morning, everyone. Our solid Q2 financial performance speaks to KDP strength of execution. Net sales growth sequentially accelerated with margin expansion, powering double-digit operating income growth and high single-digit EPS growth. Free cash flow conversion also strengthened. We are pleased with our progress year to date and have visibility to our full year outlook.
Our constant currency net revenue grew 3.4% in the quarter. Performance was led by a strong double digit growth in our international segment and healthy trends in US refreshment beverages balanced against continued muted performance in US coffee. Consolidated volume mix grew 1.8% year over year, inflecting back to growth as new partnerships scaled and our innovation gained traction in the marketplace.
We saw broad-based volume mix progress across the business, which positive growth in each segment, 1.6 points of pricing also added to consolidated net sales growth. This reflected a more normalized level of net price realization in US refreshment beverages relative to recent quarters and ongoing gains in international. This was partially reduced by the impact of previously discussed price gap adjustments in US coffee.
Gross margin expanded strongly, up 130 basis points versus prior year, driven by the favorable net impact of productivity, pricing and inflation. SG&A grew at a slower rate than net sales, resulting in approximately 30 basis points of leverage in the quarter. All in total company operating income grew strongly, up 11% versus prior year, even with some offset from below the line items, EPS growth was a healthy 7% in Q2.
Moving to the segments, US refreshment beverages net sales grew 2.3% in the quarter, led by 2.9 percentage point from net price realization. The pricing contribution reflected increases in CSDs taken in early 2024, partly offset by targeted value investments across other parts of the portfolio. As expected, segment volume mix returned to growth in Q2 increasing 0.4%.
This performance reflected a ramping benefit from the successful transition of electronic volume to our DSD network as well as our Q2 weighted innovation calendar. Our new products are resonating in the marketplace as evidenced by improving share trends for brands like Dr Pepper and Canada Dry.
We expect the building benefit from partnerships and innovation over the balance of the year to yield an accelerated volume mix growth in the back half. Segment operating income grew 11.9% in the quarter and margins expanded 230 basis points primarily reflecting tailwinds from net pricing and productivity.
We continue to expect healthy operating income growth in US refreshment beverages for the full year, so not at the same magnitude as we saw during the first half. In US coffee, net sales declined 2.1% with volume mix growth of 0.8%, offset by 2.9% net pricing decline. We have made sequential progress in driving improved K-Cup trends over the past few quarters and we were pleased to see pods shipments have stabilized in Q2 with 0.2% growth.
As Tim described on the Keurig share gains were a major driver with traction across our strategic initiatives, our market share momentum to sustain into the back half. At the same time, we built our full year plans, assuming only muted at-home coffee category trends, which is what we have experienced year to date. We are expecting similar category dynamics for the balance of the year.
Brewer shipments increased 2.1% in Q2 with the rolling 12 months trend improving to 1.4% growth. Our innovation and commercial strategies are driving meaningful share gains, particularly for our value brewers and we expect this share momentum to persist in second half. Segment net pricing decreased 2.9%.
Similar to last quarter, this reflected investments to appropriately manage price gaps in a competitive single serve environment. US coffee operating income grew modestly versus prior year and margins expanded 70 basis points, with productivity savings and cost discipline effectively neutralizing the profit impact of price investments.
As expected, our year-over-year margin trend is moderating as we calibrate our growth drivers to achieve greater balance between our top and bottom line delivery. This will likely play out to an even greater degree in the back half as we lap more difficult comparisons and combat inflation so we still expect segment margin expansion on a full-year basis.
International net sales grew 15.5% on a reported basis and 14.7% in constant currency. Segment growth was comprised of very strong 10.4% volume mix growth and a 4.3% increase in price. Outperformance reflected growth across markets and categories, including Canada coffee and Latin American LRBs driven by excellent execution.
Segment operating income advanced significantly, increasing 30.2% in constant currency terms. Growth was driven by net sales gain and net productivity, which more than offset a significant increase in marketing. We will continue to make high-quality investments as they execute our strategy to capture the outsized growth opportunity in our international business.
Moving to the balance sheet and cash flow. In Q2, we generated $543 million in free cash flow, reflecting a combination of typical seasonality, capital discipline and a more modest impact from our supplier financing program reductions. For the first half in total free cash flow grew roughly 50% versus prior year and conversion improved.
We expect back half free cash flow conversion to improve further relative to the first half. The accelerating free cash flow profile supports an unchanged capital allocation agenda. Our priorities remain organic and inorganic investments to further our growth, continuing to strengthen our balance sheet and returning cash to shareholders through a steadily growing dividend and we are opportunistic share buybacks.
We dynamically manage these options in the short term with a balanced approach over the long term. For example, following our significant share repurchase activity in Q1, we had more modest discretionary cash outlays in the second quarter, resulting in a slight reduction in management leverage during the period. We remain committed to our long-term leverage target of 2 times to 2.5 times, though, are comfortable following a nonlinear path.
Moving now to our 2024 guidance. On a constant currency basis, we continue to expect mid-single digit net sales and high digit EPS growth in 2024 both consistent with our long-term financial algorithm. Our plans embed a net sales acceleration over the back half of the year, which is based largely on factors within our control, like partnerships and innovation.
Even so we are cognizant of mixed consumer environment and are focused on strong execution to secure full-year delivery. Even as revenue growth accelerates, we do expect back half EPS growth to moderate sequentially. That is the strong first half EPS profile provides us with sufficient flexibility to manage through accelerating inflation, ForEx headwinds and ongoing investment in the back half of the year, while delivering on full year expectations.
From a phasing perspective, we expect roughly similar rates of EPS growth in quarter three and quarter four. Our full year 2024 outlook embeds the following unchanged below-the-line assumptions. Interest expense in a $625 million to $645 million range and effective tax rate of approximately 22% to 23% and approximately 1.37 billion diluted weighted average shares outstanding.
In closing, we are quite pleased with our second quarter results and feel good about our ability to deliver the year while also advancing key strategic initiatives with multi-year payback windows.
With that, I will turn the call back to Tim to close.
Tim Cofer
Thanks, Sudhanshu. Now halfway through the year 2024 is progressing well and according to plan. We knew that our top line momentum would build quarter over quarter and it has improving market share trends and strength of execution should support further net revenue acceleration in the back half. We also knew that margin and EPS gains would be tilted towards the first half.
And we delivered with 9% EPS growth in the first six months of the year, we have good visibility to delivering on algorithm performance in 2024, while solidifying our focus on the strategic initiatives that will fuel consistent growth over multiple years.
Before moving to Q&A, I'd like to take a moment to recognize our greatest source of competitive advantage, our talented people. I'm thankful to our 28,000 colleagues for the hard work and dedication reflected in our Q2 results. And in the strategic agenda, we are simultaneously activating that will benefit us in the future.
Thank you for your time, and we're now happy to take your questions.
Question and Answer Session
Operator
We will now begin the question and answer session. (Operator Instructions)
Bryan Spillane, Bank of America.
Bryan Spillane
Hi. Thanks, operator. Good morning, everyone. Tim, I wanted to just pick up on maybe some of the comments you made about some of the things that have changed like inflation, either dollar strengthening a bit. I just can you give us a perspective on what the operating conditions are, what the segment or category dynamics are today versus maybe where they were at the start of the year when you set your plan, you the guidance isn't changing, but I guess it feels like the categories have a little bit.
And I know one major theme that we've seen on cross earnings season, there's just no demand in the US across a lot of categories, not as strong as expected, and we've got some companies rolling back on price. So just want to kind of want to get your perspective of was it accurate that maybe the categories maybe not as strong as you all thought at the start?
On what adaptations you've made and maybe if I could slip into that in CSDs, US, in particular, it needed in the app that the consumer's ability to maybe absorb or take on more of more price increases. I know there's a lot there, but thanks.
Tim Cofer
Yes, thanks, Brian. You know, I'd say -- I'd start by saying we are pleased with our execution and our results in Q2 despite an uneven. I think was the word I used earlier, uneven or mixed consumer environment. And I think when you ask about how the categories are evolving, obviously it starts with consumer and we continue to see, I mentioned this in our last quarterly call, we continue to see a bifurcation across income levels.
So we're seeing the high-income consumer continuing to be resilient in their purchases and their demand. And we're seeing a low and middle-income consumer that's under pressure and seeking value. And that manifests in many ways as it relates to the beverage industry, consumers are being more selective around when they're buying where they're buying. We are seeing a little bit more of the purchase in key categories around holiday periods, waiting to stack up for that Memorial Day or July 4 period, for example.
We're also seeing a shifting in spending to more value oriented channels like club, like dollar and value. And I would say over the course of Q2, these dynamics became a bit more pronounced. But the way we look at it, given our broad portfolio across liquid refreshment beverage, this backdrop creates both opportunities and challenges. And I think on opportunities, and I'll connect to it to the end of your question.
I start with CSDs. CSDS right now are highly resilient, and it's clear that CSDs continue to offer value to consumers. This category's outperforming even our expectations back when we created the plan for the year, we're seeing a robust category, both on value and dollars and on volume. And within that, of course, we're seeing a strong performance from KDP brands, led by brand Dr Pepper, which grew share again in Q2.
I also think on the coffee side, while we're seeing a more muted total coffee contribution, it's a great opportunity to bolster at-home coffee consumption through value-oriented tactics. I talk about affordability as one of our three key tactics think opening price point brewers value messaging versus coffee shops, which we put out there in Q2 and so on.
There are challenges as well in certain parts of our portfolio. And the one that I'd speak to is still beverages, I think still beverages and some of the other categories, perhaps even energy that skew themselves towards C-store towards a single bottle or can purchase those, we're seeing a little bit more pressure.
So that's how we're seeing it. The great news is when you look at the entire basket of our portfolio, I would say it is on plan, and that's why that gives us the confidence that and the strength of our ramp in the back half around partners give us the confidence to continue to confirm MSD on the top line.
Bryan Spillane
Thanks, Tim. Appreciate it.
Operator
Peter Grom, UBS.
Peter Grom
Thanks, operator, and good morning, everyone, hope you're doing well. So I was hoping to get some color on the organic sales guidance for the back half of the year, which implies a pretty decent acceleration from you both touch on this acceleration being driven by areas where you have controls and partner brands and innovation. So maybe can you just speak to how we should anticipate this contribution building?
And then just on the underlying business, you know, obviously a lot of moving pieces. Can you just touched on a lot of those to Bryan's question, but do you need any improvement in core trends in order to hit this target or can this current environment hold and you would still see this acceleration?
Tim Cofer
Thanks, Peter. I'll tell you, we have good line of sight to sequentially stronger top line growth in the back half in Q3 and Q4. And the good news for us is it reflects factors largely within our control. I would say it is not predicated on a need for a significant change in terms of consumer health or macro. The single greatest driver of that top line acceleration does lie with these partnerships that are continuing to scale.
Lead among them is Electrolit. Electrolit will continue to ramp into in Q3 and Q4 were very pleased with the distribution, some handover that we've had so far, and that is continuing to ramp on a geographic and an account level and will be a meaningful incremental contributor in Q3 and Q4 by shifting to the coffee side of the house, I'd point out Black Rifle. Black Rifle is a new brand that we signed on.
I think I mentioned it at the tail end of last call and that will continue to ramp into Q3 and Q4, but La Colombe, that's another that will contribute more to the top line in the back half. So partnerships is a big part of it. On the base business side, I mentioned some of our innovation. We're really pleased with what we've seen on, for example, Creamy Coconut, Canada Dry Fruit Splash the Bai WonderWater restage and then we have more to come that actually will begin to hit in Q3, things also our hydration Olympics sponsorship with U.S. gymnastics.
We've got a big program for Mott's Back to School, I'd say one of our biggest in years. And I can't hesitate to tell you about another season of Fansville, I've seen of the team's work on Dr Pepper Fansville and I'm telling you, if you're a college football and Dr Pepper brand, you're going to be excited about what we've got. And I remind you, we've got an extended season college football this year. So we feel good about it.
The last one I'd talk about is international. International right now, strong double digit growth in Q2, and we expect international to continue to be a meaningful contributor. So it is not an easy operating environment. It is mixed and uneven, but we're confident about our plans and really focused on strong execution to deliver our outlook.
Peter Grom
Thanks. And maybe just one quick follow-up. You mentioned green coffee prices starting to move higher. How should we think about this dynamic impacting your pricing strategy in coffee and maybe what you'd expect from the category more broadly as we move forward here?
Sudhanshu Priyadarshi
So Peter, its Sudhanshu, good morning. You're right, the green coffee prices higher and we've talked about before that it's been factored in our guidance. We hedged for six to nine months or so. We have factored in part of the guidance. So our top line and bottom line guidance includes that your question about pricing as a category -- Stewart, we always focus on high-quality activity to drive category growth.
You mentioned in the call right now, we're seeing the promotional dynamics at play in the category, which is at pods with where the green coffee prices are. But we have continued to take steps to appropriately position ourselves versus the competition.
But as I said before, we are monitoring the situation is part of our guidance we have factored in. But yes, it does create a headwind in H2, but our intent is to continue to responsibly manage our price gap, but we must protect our ability to fund high-quality investment on behalf of these categories in our brands.
Operator
Lauren Lieberman, Barclays.
Lauren Lieberman
Great, thanks. Good morning. Just coming back to coffee again. I mean, seems like great timing, but you have a plan already in place and underway to address affordability as well, given what we're seeing from call it accelerate in the consumer environment.
But I was curious, I guess, given the mentions on the promotional environment and investments already made to date, where do you stand on price gaps? So are you feeling good about where you are? Is there incremental investment needed in price gaps to narrow them more in promotions specifically.
And then on the more structural sort of investment strategy, strategic elements here and where are you seeing how fully rolled out are you on those smaller packages, more affordable price points or is that something that also keeps building as we move through Q3?
Tim Cofer
Thanks, Lauren. As mentioned, when we think about driving our coffee business. We're really focused in three areas affordability, premiumization, and cold coffee. And I think those first two do reflect this barbell strategy as we've called it and the bifurcation we're seeing in across the consumer landscape. Your question primarily was in that affordability area and indeed pricing and absolute price and price gap is one element of that.
I would say specifically to your question on how we're feeling on price gap, we feel good. To feel good, the move that was made late last year did put us more at historic price gap levels. I do think as Sudhanshu said, and as we said in the prepared remarks, with green coffee going up right now, it is a little bit at odds with the current promotional dynamic that's going on.
We're going to closely monitor that and obviously take a measured and nuanced approach, but our affordability strategy is much more than that. And one of them is the down comps and that was part of your question as well. Specifically on two of our key sizes or 12 count at food channel, we downsized to 10 counts that is done in terms of from a production standpoint.
So you'll continue to see a little bit of that 12 count still out in the marketplace, but it's rolling through as we speak, some retail, some channels that are already fully in and others are still working through 12. We've seen a good response from that line in terms of volume response as we would expect. And obviously that allows us to hit an everyday price point and a promoted price point that is more in line with what consumers are looking for, especially at that low and medium income level.
I'll remind you that as you look at total food and beverage, [Bothy] is actually a top $5 per unit outlay because of its multi-serve nature and these don't count 12 to 10 and then I referenced the other big one in the club channel, it was a 100 count and that's down to an 80 count. And that also allows us to hit key price points.
So you've got to pack down counts. You've got the value messaging, I think in the last quarter, Lauren, I remember, you asked me a question on that. And indeed we went live with that feeling good about that. I think that is very relevant and compelling messaging sort of positioning our coffee, single-serve at home, the quality, the variety in a broader frame of coffee shop and away from home.
And the last thing I'd point to on affordability is entry price brewers. We're seeing that we are growing the Keurig system within the total coffee maker category and part of that, it's entry price brewers. So that's the affordability. I will stop there. But I remind you and others that there is also a great premium strategy as well as well as a big push into cold coffee.
Operator
Dara Mohsenian, Morgan Stanley.
Dara Mohsenian
Good morning. So I just wanted to get a bit more granular on the take-home coffee category obviously has been a slowdown last year and a half which seems to be improving. But more recently now we've seen a pronounced slowdown at the same time in energy drinks.
So the broader energy, let's say, caffeine complex seems to be a bit under pressure. So I would just love your perspective on that. What's driving that? Is it more short term macros, the low to middle and consumer pressure you mentioned or other longer-term factors?
And just be is there opportunity in coffee to source greater share from energy here as you think about share of stomach? And then also, maybe you can just touch on any shifts you're seeing in Away-From-Home coffee to at-home coffee and in brewing versus ground coffee and at home, just as you move through Q2 and here so far, in Q3? Thanks.
Tim Cofer
Thanks, Dara. There are no doubt at-home coffee volumes remain muted in Q2 and I'd say at a similar level to what we saw in Q1. I would also say it's not all that different from many food and beverage categories today. Importantly, within at-home coffee, the single-serve category outperformed as it has to last many years and did as well.
We're feeling good about the progress we've made across a number of initiatives, the ones I mentioned, Lauren affordability, premiumization and cold coffee. But I think we have a an appropriate outlook for the balance of the year in terms of expectations and our guidance contemplates that muted revenue contribution from coffee.
In tougher macro-economic times, we have seen shifts in consumption from Away-From-Home channels to at-home channels. And that does tend to benefit our business on the coffee side as well as on the liquid refreshment beverage side, obviously, more of our business is an at-home business and Away-From-Home. So I think in general, if as we see that trend and certainly based on some of the actions we're taking around price promotion, around down counts around value marketing in the broader frame. I think that can serve us well.
You also referenced energy, and let me give you a few comments on that. Energy in my view, is a highly attractive space. It is over time over these last many years, consistently faster volume growth than really any other major beverage category. That is also the case on a year to date basis on a year-to-date basis from volume standpoint, energy remains the fastest growing as it did in '23 and in '22.
Now within that we have seen a slowdown of late and volumes have moderated. I do think that is related to the broader macro and some of the pressure we're seeing of consumers, particularly in low and mid-income energy obviously skews to C-stores, it skews to single bottle purchase. And that's where you're seeing a little bit more pressure in certain channels like gas and convenience.
But for me, that doesn't change what I'd characterize as a constructive view on the energy category. Energy addresses a clear set of needs for consumers. It occupies clear demand spaces. I think there's a lot of interesting nuances and opportunities within energy to build out subsegments. And you're seeing that today in terms of challenger brands that are coming in relative to the big large historic incumbents.
And I would tell you there that, you know that there's significant household penetration gains still for the energy category as it relates to other beverage categories, I think CSDs. Last thing, I tell you on energy as we continue to be excited about our position with C4. C4 has strong momentum. I think in the quarter, our C4 business on a retail sales basis grew about 30%.
And at only 3% market share, we believe we have meaningful runway for growth.
Operator
Chris Carey, Wells Fargo Securities.
Chris Carey
Hey, good morning, everyone. So I wanted to just follow up on some of the back half commentary, which has been well covered by the US coffee business. We've seen this stabilization. There is a sequential improvement in pods specifically. I know you're talking about muted performance for the full year, but is there any reason to believe that going into the back half of the year, this stabilization to your mind would not sustain maybe continued to improve as you folded partners?
And similarly, is there any reason to your mind that the pricing that we've seen, which dipped down a little bit should materially improve into the back half. So it's a bit of opposite questions between the two.
If I could sneak this in just given or at the end of the call, but the back half of US refreshment improvement, is there a way that you'd frame the contribution from the distribution partnership ramp relevant innovation, is it mostly distribution and innovation is a kicker. So thanks for those two on coffee and U.S. refreshments in the back half.
Tim Cofer
Yes, got it, Chris. So let's start with coffee back half, and then we'll go to wrap up. As you said we are encouraged by the slow and steady progress we're seeing in K-Cup volume trends, and I will point out that we've now had four consecutive quarters of sequential improvement in K-Cup volume. And we were pleased to see our K-Cup shipments stabilize in the second quarter in a flat I think up 20 basis points.
So the slow and steady improvement trend is clearly there. There's always going to be potential for quarter to quarter lumpiness, but I would expect that the H2 second half pods shipment trend will improve versus H1, in particular in Q4.
And indeed, that improvement has been underpinned by the progress we're making in our owned and licensed our business, the market share progress we're seeing I referenced some successful innovation. The work we're doing again in the three areas around affordability, premiumization, cold coffee and a big push into cold coffee in the back half, that's pods, that's our refreshers.
That's also our new brew and Chilled brewer. And that will be the first brewer that actually brews out a cold cup of coffee. So I'm feeling good about the progress in coffee and the back half.
As it relates to refreshment beverages, I'm pleased with both the base business and the new partners and they will all play a meaningful role in the back half of the ramp, as I said earlier, will be more around what we see from partner contribution, Electrolit, La Colombe, C4, et cetera.
And I think we've said earlier that on a full year basis, we expect those new partnerships to add about 200 basis points to total company net sales. And I would tell you we continue to feel good about that number.
Operator
Bonnie Herzog, Goldman Sachs.
Bonnie Herzog
All right. Thank you. Good morning, everyone. I have a question on your international business. It's clear you've been making a significant push. So curious to hear what you believe are the key drivers that are going to allow you to continue to win internationally. And second, how will you evaluate whether it's best to enter new markets organically or possibly through acquisitions? And then finally, what percentage of your sales do you think your international business could ultimately represent? Thank you.
Sudhanshu Priyadarshi
Bonnie, good morning. So you're right, we have internationally is doing well, we said that this will be a growth driver for our business overall or KDP, and we are very pleased with the momentum in our international segment. This performance basically reflects a combination of growing categories as well as share gains.
So a geographic and category white space expansion, and we're seeing low and no alcohol in Canada and Mexico. And we also seeing Penafiel Adas and Twist extensions in Mexico. We're investing in route-to-market and cooler in Mexico, and we're seeing that execution there. And also the local team, they understand the market consumer, you're seeing the online license pod momentum in Canada, and we continue to have confidence that this growth actually contribution from international will continue.
Regarding your question on the future market, first, we have a lot of work to do in our base business and basically Mexico and Canada and LRB and we have significant opportunity to drive outside growth. But we do look at both inorganic and organic strategy to unlock this potential.
We have the similar model into what market or what we have in US in a buy build and partner model, and we will look at into some international markets to see whether we can make some inorganic entry. But main focus right now is driving what we are driving in Mexico and in Canada. And while I don't have a number of so to give that, what will be the mix of it, but the math, if you see last five years of international has grown close to double digit CAGR and we expect similar type of growth coming on to the business.
Operator
Filippo Falorni, Citi.
Filippo Falorni
Hey, good morning, everyone. Tim, I wanted to go back to US coffee and the second half outlook. Obviously good to see the volume improvement in part than the total segment, but obviously pricing came in worse sequentially. So should we expect this level of promotional activity to remain consistent in the second half? Would you think about maybe reducing a bit the promotional intensity? And do you need the level of promotional activity to get further volume improvement in the second half? Just to get some context that will be helpful. Thank you.
Tim Cofer
Thanks Filippo. As the pioneer here in single serve in the category Stewart, we're most focused on high-quality activity to drive sustainable single-serve category growth. And that's, of course for us, but for all of our participants and all of our partners in the Keurig ecosystem. And that includes our work on innovation in consumer marketing value messaging, both on brewers and on pods.
That said, right now, there are some promotional dynamics at play in the category and in response to that kind of at the end of the year and early this year, we did take some steps to appropriately position ourselves versus competition. I think inherent in your question is this tension fully on that the building backdrop around green coffee prices is a bit at odds with some of the promotional activity.
And I would say over long term, but does not appear to be sustainable. So from our standpoint, of course, we are doing the right thing around striking that balance around protecting our positions and making sure that we also have the margin structure we need to continue to drive the entire ecosystem. Obviously, part of that is the way that we manage commodities and our hedging position, which I think we've shared in the past is usually six to nine months out.
And so that means, you know, the higher green coffee could begin to impact our P&L progressively over the course of H2 second half. So we're going to continue to closely monitor this situation. And our intent here is to responsibly manage our price gaps while also protecting our ability to fund high-quality reinvestment to drive this single-serve category.
Operator
This concludes our question-and-answer session. I would like to turn the conference back over to Jane Gelfand, for any closing remarks.
Jane Gelfand
Thank you, Drew, and thank you, everyone, for participating. This morning. We appreciate your support. Investor Relations is available all day to answer any follow-up questions you may have. Appreciate it and have a great day.
Operator
The conference has now concluded. Thank you for attending today's presentation. You may now disconnect.