PropertyGuru: The undisputed leader

By Romesh Navaratnarajah:

PropertyGuru is undisputedly the number one property portal and market leader for online property research in Singapore, based on data from top website monitoring agencies Google, Alexa, Comscore, Hitwise and Effective Measure.

According to Google, PropertyGuru has achieved over nine times market share than its nearest competitor, making it "by far the most popular for property hunters".

"Despite increasing competition in the online property market, independent findings validate our clear brand leadership position in Singapore and demonstrates our ongoing commitment to meeting the needs of property hunters and real estate advertisers. We've developed strong relationships with our customers and continue to focus on delivering great results for them," said Steve Melhuish, co-founder and CEO of PropertyGuru Group (pictured).

Experian Hitwise, a division of Experian, also recognised PropertyGuru as the top among all business and finance themed websites, with over eight times more traffic than its closest rival in terms of page views and visits.

Such dominance is further affirmed by Alexa and Effective Measure. In fact, Alexa ranks PropertyGuru as the top 19th website in Singapore, higher than the 72nd and 97th positions of its rivals. PropertyGuru also scored higher in Comscore rankings.

"PropertyGuru will continue our strategy to not only strengthen our presence in Singapore and the region by developing the core business for all things property-related, but also continually strive to meet the changing demands of our consumers for better informed property search," added Melhuish.  Romesh Navaratnarajah, Senior Editor of PropertyGuru, wrote this story. To contact him about this or other stories email romesh@allproperty.com.sg  Related Stories:BBR Holdings wins HDB contracts What will happen in 2013? Find out in The PropertyGuru

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