Papaya Mobile Launches SDK to Help App Developers Monetize Through China Mobile Billing

Papaya consumer image 1

Getting your game or app into China's mobile marketplace can be hard enough, but monetizing that game or app once it gets there is sometimes even harder. But now, San Francisco-based social gaming platform PapayaMobile is launching a new AppFlood SDK that aims to make mobile development and monetization in China much easier. The new SDK has a host of new features, but here's the big one: integration with China Mobile's billing system to allow users to make in-app purchases and have the fees automatically deducted from their China Mobile billing accounts. That's a big deal because it makes payment for users super easy, and when payment is easy, users pay more. Given that China Mobile has more than 700 million subscribers, this feature gives developers access to a massive marketplace with huge monetization potential. Moreover, the SDK allows developers to monetize in this way completely on their own, without joining any gaming social network. The SDK also gives devs access to the AppFlood ad network, which allows devs to buy, sell, or trade ads with other apps, but the big selling point here is definitely the China Mobile billing integration, and for some developers, that's definitely going to be a game-changer. PapayaMobile says that the new Android version of iBomber, the popular iOS game, will be the first game to launch using the integration from the SDK, so it will be interesting to track that game's success over the next few months.
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