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P.F. Chang’s Launches Online Retail Store with Apparel and Cookware

·3-min read

The company is entering the retail market with PFCShop.com, a branded collection of premium apparel and Asian cookware and accessories

SCOTTSDALE, Ariz., December 09, 2021--(BUSINESS WIRE)--Today P.F. Chang’s, a global Asian culinary brand, announces the launch of its online retail store featuring premium apparel and Asian cookware and accessories. The debut comes days after Newsweek named P.F. Chang’s one of America’s Favorite Restaurant Chains and continues the brand’s expansion beyond the dining industry with exciting new offerings for fans.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211209005224/en/

P.F. Chang’s online retail site, PFCShop.com, includes exclusive apparel, accessories and premium cookware. (Photo: Business Wire)

PFCShop.com branded apparel ranges from bomber jackets to hoodies, bucket hats to t-shirts. With a minimalist design aesthetic, the collection will appeal to all brand fans. The Asian cookware and accessories line includes everything from woks to mugs, Japanese knives to cutting boards of premium quality, perfect for home chefs and culinary adventurers.

Highlights from the new collection include the following items perfect for gifting this holiday season:

  • Heat Activated Mug: Adding a touch of the unexpected, this mug displays a gold dragon design when hot liquid is added ($20)

  • 14-Inch Non-Stick Wok: P.F. Chang’s fans can experience the art of wok cooking at home with this classic, full-size, flat-bottomed wok for stir-frying and sauteing ($85)

  • Three-Piece Bamboo Cutting Board Set: Cooking like a pro is even easier with the three-piece set which includes 11-by-14, 8-by-10 and 8-by-5.5 bamboo cutting boards featuring Japanese characters translating to "Chop" ($45)

  • Origami Crane Hoodie: Fans can stay cozy this winter season with a pullover hoodie featuring an origami crane design ($45)

  • Sushi Roll Bucket Hat: This bucket hat is the finishing touch to any bold outfit ($30)

  • Good Fortune Pen: A surprise is in store with this fortune cookie ballpoint pen featuring six unique fortunes ($5)

"We know that consumers are looking to connect with brands on a more experiential level, and we are launching PFCShop.com to meet that demand and integrate into their lifestyle in a new and meaningful way," said Damola Adamolekun, CEO of P.F. Chang’s. "The new line is a continuation of our goal to create exciting experiences for brand fans whether that’s in-restaurant, for takeout or delivery, in grocery retail, and now through cookware and apparel."

PFCShop.com will be an online-only destination initially, though the company intends to bring its retail offering to a select set of flagship locations, such as Las Vegas and Hawaii restaurants. Retail items will be refreshed twice a year to meet consumer interests and seasonal demands.

About P.F. Chang’s

Founded in 1993 by Philip Chiang and Paul Fleming, P.F. Chang’s is the first internationally recognized multi-unit Asian culinary brand to honor and celebrate the 2,000-year-old tradition of wok cooking as the center of the guest experience. With roots in Chinese cuisine, today’s menu at P.F. Chang’s spans across all of Asia, honoring cultures and recipes from Japan, Korea, Thailand, and beyond. Each item offers a unique exploration of flavor, whether it’s a handcrafted cocktail, wok-fired lunch bowl, or celebratory multi-course dinner. Worldwide, P.F. Chang’s has more than 300 restaurants in 23 countries and U.S. airport locations, including a growing number of convenient P.F. Chang’s To Go locations offering takeout and delivery. For more P.F. Chang’s news, visit pfchangs.com and follow us on Facebook, Twitter and Instagram @pfchangs.

View source version on businesswire.com: https://www.businesswire.com/news/home/20211209005224/en/

Contacts

Katie Erwin
Katie.erwin@fleishman.com

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