Only one book has made the Amazon Top 10 every year for the past decade

What are my strengths?

Hunger Games come and Fifty Shades go, but StrengthsFinder 2.0 is here to stay.

The popular self-assessment book has made the Amazon Top 10 bestseller list every year for the past decade. No other book appears even three times—though a volume from the Diary of a Wimpy Kid series shows up in six of ten years. (Hover with your mouse on desktop or swipe on mobile to see all the rankings through 2016.)

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Rank	2007	2008	2009	2010	2011	2012	2013	2014	2015	2016
1	Harry Potter and the Deathly Hallows	A New Earth	The Lost Symbol	The Girl Who Kicked the Hornet’s Nest	Steve Jobs	Fifty Shades of Grey	StrengthsFinder 2.0	StrengthsFinder 2.0	First 100 Words	Harry Potter and the Cursed Child
2	The Secret	Breaking Dawn	The Shack	The Girl with the Dragon Tatoo	Heaven is for Real	Fifty Shades Darker	Lean In	Frozen Little Golden Book	The Life-Changing Magic of Tidying Up	StrengthsFinder 2.0
3	Eat Pray Love	The Shack	Liberty and Tyranny	Decision Points	Diary of Wimpy Kid: Cabin Fever	Fifty Shades Freed	Diary of a Wimpy Kid: Hard Luck	Laugh-Out-Loud Jokes for Kids	Laugh-Out-Loud Jokes for Kids	First 100 Words
4	A Thousand Splendid Suns	The Last Lecture	Breaking Dawn	The Help	StrengthsFinder 2.0	The Hunger Games	Rush Revere and the Brave Pilgrims	The Fault in Our Stars	Secret Garden	The Life-Changing Magic of Tidying Up
5	The Dangerous Book for Boys	The Tales of Beedle and Bard	Going Rogue	The Girl Who Played With Fire	The Hunger Games	StrengthsFinder 2.0	Jesus Calling	Diary of Wimpy Kid: The Long Haul	StrengthsFinder 2.0	Oh, the Place You’ll Go
6	Deceptively Delicious	Eclipse	StrengthsFinder 2.0	Diary of a Wimpy Kid: The Ugly Truth	Unbroken	Fifty Shades Trilogy	Inferno	Killing Patton	Go Set a Watchman	Diary of Wimpy Kid: Double Down
7	Good to Great	Twilight	The Help	StrengthsFinder 2.0	Inheritance	Catching Fire	The House of Hades	What If?	Enchanted Forest	Giraffes Can’t Dance
8	Water for Elephants	New Moon	New Moon	Mockingjay	Go the F**k to Sleep	Mockingjay	Things That Matter	The Blood of Olympus	All the Light We Cannot See	The 5 Love Languages
9	StrengthsFinder 2.0	StrengthsFinder 2.0	The Twilight Saga	Women Food and God	Mockingjay	Diary of a Wimpy Kid: The 3rd Wheel	The Great Gatsby	Jesus Calling	The Girl on the Train	When Breath Becomes Air
10	You on a Diet	Three Cups of Tea	Outliers	Publication Manual of the APA	A Song of Ice and Fire	No Easy Day	Killing Jesus	Unbroken	Adult Coloring Book	The Whole30

StrengthsFinder 2.0, written by senior Gallup scientist Tom Rath, was released in 2007. Following on the success of its predecessor Now, Discover Your Strengths, it was an immediate hit. The publisher ambitiously claims the book “will change the way you look at yourself–and the world around you—forever.”

The book contains a code for an online self-assessment to identify your five major talents, plus about 180 pages explaining the 34 possible talents you might have. Such talents include straightforward skills like being “strategic” and “analytical,” but also more opaque abilities, like “intellection” and being “futuristic.”

The StrengthsFinder talents and assessment were developed by American psychologist Donald Clifton. The current version of the test is made up of multiple-choice questions, in which respondents are asked to choose between two descriptions of themselves—for example “I am a sensitive person” versus “I am a logical person.” The book has been criticized for being unfalsifiable and confusing, but this does not seem to have diminished sales.

StrengthsFinder 2.0 tells us, “You cannot be anything you want to be—but you can be a lot more of who you already are.” It turns out that this is the message the book-buying public really wanted to hear.

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