Yahoo Finance Nielsen Rolls Out Auto Cloud in Collaboration With J.D. Power
Nielsen Holdings Plc NLSN is leaving no stone unturned to bolster presence in the advertising world.
Recently, the company has unveiled Nielsen Auto Cloud in collaboration with J.D. Power. The platform features power of the Nielsen Marketing Cloud and also provides access to J.D. Power’s insights on unique vehicle sales data.
This will assist the auto marketers to focus efficiently on the target car buyers across television and other media platforms. This will aid the auto makers to improve their return on investments.
We believe this will help Nielsen to attract advertisers to its platform. Further, this will expand the advertiser base of the company and consequently will drive its top-line growth.
Further, the company will strengthen its footprint in the automobile advertising market.
Targeted Advertising Holds Promise
The concept of targeted advertising is gaining traction. This helps advertisers or a brand to strengthen customer base by improving advertising effects.
According to data from a research firm, eMarketer, advertiser spending on targeted ads is expected to reach $3.04 billion by 2019.
In today’s world where buyers are surrounded by ads, it becomes increasingly difficult for the advertisers to make profit out of their huge ad spending.
In automobile space, an average buyer is surrounded by at least 60K ads. Consequently, Nielsen Auto Cloud will allow the advertisers to frame their marketing messages based on the buying behavior of the customers.
Further, these marketers will be able to focus on specific car features, styles and brands based on the consumer data insights.
Strong Product Portfolio & Partnerships — Key Catalyst
Strategic partnerships have been shaping Nielsen’s growth trajectory over the past few years with the support of its innovative product portfolio. Recently, the company partnered with CBS Corporation CBS to develop a solution based on addressable advertising concept.
Further, the company launched Advanced Audience Forecasting tool that provides forecasts of TV audiences, defined by advanced audience segments to clients.
Earlier this year, Nielsen entered into a multi-year renewal agreement with Sinclair Broadcast Group SBGI. This partnership will enable the Sinclair Broadcast to deploy Nielsen TV ratings in its business model.
Additionally, the company partnered with Tribune Media Company TRCO for Nielsen TV ratings across Tribune's local television stations and digital subchannel network, Antenna TV.
Moreover, Nielsen extended its partnership with Dollar General, post which the latter will increase the use of Nielsen's insights and solutions. This will benefit the Buy segment of the company.
Additionally, the latest extension of the multi-year agreement between Nielsen and Del Monte Foods exhibits the strength of the company’s product portfolio which provides data and insights.
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