Here’s the Most Popular Car Brand Among Millennials in Each State
Millennials are more likely to be driving a Chevrolet than any other car brand these days and Chevy is the most popular brand for millennials in 33 states. So says data released earlier this month by Insurify, a car insurance comparison website.
Key Findings:
Insurify’s study shows that within the generation born between 1981 and 1996, 12.6% own a Chevy. That tops Ford (10.9%), Toyota (10.2%), Honda (9.1%) and Nissan (9.1%).
When it comes to specific models, millennials prefer Honda Accords, Nissan Altimas and Toyota Camrys above all others, the Insurify study found. Chevy placed two vehicles in the top 10: the Malibu (No. 7) and the Silverado (No. 10).
With its members turning anywhere from 28 to 43 years old this year, it’s not surprising that that the millennial generation tends to favor budget-friendly vehicles with family-friendly features, according to Cars.com editor-in-chief Jenni Newman.
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“When it comes to features, Gen Z (born between 1997 and 2012) values Apple CarPlay and Android Auto more than any other generation, as well as adaptive cruise control,” Newman said. “Contrast that with millennials who place higher importance on safety and cargo space to transport their growing families as well as all their children’s gear.”
“Millennials are making a notable impact in the minivan market, suggesting a lifestyle centered around family activities,” added John Martell, associate director for category planning and analytics at Carvana. “Minivan sales attributed to millennials likely reflect the generation’s current need for ample cargo space to accommodate family excursions and activities.”
We’ve included Insurify’s state-by-state list of the most popular car brands for millennials below. If you’re interested in what car brands other generations prefer, here are the most popular cars broken down by generation.
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Alabama
Chevrolet
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Alaska
Chevrolet
Arizona
Chevrolet
Arkansas
Chevrolet
California
Toyota
Colorado
Ford
Connecticut
Honda
Delaware
Chevrolet
Florida
Toyota
Georgia
Chevrolet
Hawaii
Toyota
Idaho
Ford
Illinois
Chevrolet
Indiana
Chevrolet
Iowa
Chevrolet
Kansas
Chevrolet
Kentucky
Chevrolet
Louisiana
Chevrolet
Maine
Ford
Maryland
Toyota
Massachusetts
Honda
Michigan
Chevrolet
Minnesota
Chevrolet
Mississippi
Chevrolet
Missouri
Chevrolet
Montana
Chevrolet
Nebraska
Chevrolet
Nevada
Chevrolet
New Hampshire
Nissan
New Jersey
Honda
New Mexico
Chevrolet
New York
Honda
North Carolina
Chevrolet
North Dakota
Chevrolet
Ohio
Chevrolet
Oklahoma
Chevrolet
Oregon
Toyota
Pennsylvania
Chevrolet
Rhode Island
Honda
South Carolina
Chevrolet
South Dakota
Chevrolet
Tennessee
Chevrolet
Texas
Chevrolet
Utah
Ford
Vermont
Toyota
Virginia
Chevrolet
Washington
Toyota
West Virginia
Chevrolet
Wisconsin
Chevrolet
Wyoming
Chevrolet
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This article originally appeared on GOBankingRates.com: Here’s the Most Popular Car Brand Among Millennials in Each State