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MoneyOwl Robo Advisor Review — Is it Better Than Endowus, StashAway & Syfe?

·11-min read
MoneyOwl robo advisor investment Singapore review
MoneyOwl robo advisor investment Singapore review

It sounds a little scary, but MoneyOwl brands itself as “Singapore’s First Bionic Financial Advisor”. No, that doesn’t mean you’ll be served by cyborgs. It does mean, however, that you’ll be able to obtain financial advice with the help of technology.

MoneyOwl is an NTUC Social Enterprise, and is a joint venture between NTUC Enterprise Co-operative and Providend Holding. That makes them sound a bit more legit to those who are afraid of falling prey to scams.

This financial adviser enables you to invest not only cash, but also your CPF savings. It opens up the option for you to invest the money in your CPF Ordinary and SRS account, which otherwise only earns a fixed 2.5% and 0.05% per annum respectively. Putting your SRS into MoneyOwl’s Dimensional and WiseIncome portfolios, on the other hand, has a payout rate of up to 4.5% and 8% respectively. Do note, however, the figures are a projection, not an absolute guarantee.  

It also offers other services such as insurance advisory and will writing. But we’ll focus on their investment services today.

What is MoneyOwl?

MoneyOwl is strictly speaking not a robo advisor. Robo advisors let you invest automatically on a platform, and that’s all. You just create a profile, punch in your preferences, select a portfolio and the app does the rest of the work for you.

Like robo advisors, MoneyOwl provides a platform on which you can invest, but the key difference is that you can do so with the help of a human advisor if you wish. That means you can pick up the phone and get someone to explain anything you don’t understand, or advise you on your investments — without having to pay commission!

Other than that little value-added service above, MoneyOwl’s platform acts like a robo platform. You set your portfolio based on your risk profile, and the platform then manages your investment automatically.

Unlike many prominent robo advisors, MoneyOwl does not invest in ETFs. Instead, they focus on funds from multinational investment manager Dimensional Fund Advisors.

MoneyOwl fees and charges

MoneyOwl’s barriers to entry are low for those who don’t have much cash to invest. It aims to be accessible to beginning investors, so the minimum one-time lump sum investment amount is just $100. For those who want to commit to investing every month, the minimum monthly investment amount is just $50.

What’s noteworthy is that the previous platform fee of 0.18% p.a. has been absorbed, so you’ll find it more affordable to invest.

Asset Under Management

Advisory fees

$10,000 and below


$10,000.01 to $100,000


$100,000.01 and above


* The 0% fee applies to the first $10,000-investment and it is valid till 31 December 2022.

On top of that, there’s an additional annual fund management fee that varies depending on the type of investment:

Investment portfolio

Fund management fees

Dimensional portfolios

0.25% to 0.27%

WiseIncome portfolios


CPF portfolios

0.4% to 0.42%


0.15% (factored into the price of the funds)

If you’re an investment noob, consider taking up MoneyOwl’s Comprehensive Financial Planning service (worth $535) at an introductory price of $99, so you can attend a two-hour consultation with its salaried advisers to review and plan your financial journey. If you’re a NTUC member, you also get a further 75% off!

Types of portfolios available

MoneyOwl offers four portfolios – Dimensional, WiseIncome, WiseSaver and CPF. Each portfolio is tailored to meet differing financial goals. Let’s take a closer look into the portfolios offered by MoneyOwl. 

Investment portfolio

Financial goal


Dimensional portfolios

Gaining long-term capital growth

Five standard portfolios:

Equity portfolio (88% equities in developed markets, 12% equities in emerging markets)

Growth portfolio (70% equities in developed markets, 10% equities in emerging markets, 20% global core fixed income)

Balanced portfolio (53% equities in developed markets, 7% equities in emerging markets, 30% global core fixed income, 10% global short fixed income)

Moderate portfolio (35% equities in developed markets, 5% equities in emerging markets, 30% global core fixed income, 30% global short fixed income)

Conservative portfolio (18% equities in developed markets, 2% equities in emerging markets, 80% global short fixed income)

WiseIncome portfolios

Earning passive income in the long-term

Global equities (30%)

S-REITs (30%)

Asian bonds (28%)

US/SG Govt sector (10%)

Cash (2%)

WiseSaver portfolios

Earn higher interest than fixed deposit accounts from your spare cash

Singapore dollar fund deposits 

CPF portfolios

Earn higher than 2.5% p.a. returns on your CPF OA savings in the long run

CPF Balanced (60% equities, 40% bonds)

CPF Growth (80% equities, 20% bonds)

CPF Equity (100% equities)

As illustrated in the table above, MoneyOwl, has clearly defined the goals of each investment portfolio. Identifying your personal finance goal is where you can start before you make your investment decisions.

How does investing with MoneyOwl work?

Users are recommended one of five portfolios to begin investing based on the risk profile they indicate and for how long they want to invest. 

After keying in your basic financial details such as monthly income, assets and loans, you’re given a short questionnaire to assess your risk appetite. 

The algorithm then recommends you a portfolio and its assets based on your risk appetite, and you can start investing if you like what you see. 

The platform rebalances your portfolio every quarter to ensure it’s within your chosen risk appetite. Other than that, it does not make tactical portfolio adjustments other than to asset allocation of the portfolios.

Check out our comparison of how MoneyOwl stacks up against the other robo advisors in the market below. 

MoneyOwl vs Endowus

Endowus’ portfolios feature mutual funds, and are thus more similar to MoneyOwl’s than other robo advisors who focus on ETFs or REITs. In fact, Endowus’ cash/SRS portfolios also offer exposure to the Dimensional Global Core Equity Fund and Dimensional Emerging Markets Large Cap Core Equity Fund, among others. But these are just two of a larger basket of funds in Endowus’ portfolios. 

Endowus could actually be MoneyOwl’s closest competitor as they also allow you to invest your SRS and CPF funds. In addition, the overall cost of using Endowus is significantly lower, as they charge 0.4% for CPF and SRS funds or 0.6% for your first $200,000 of cash investment. 

The difference here is that you need at least $1,000 to invest with Endowus, while MoneyOwl’s minimum lump sum investment is only $100.

Endowus logo
Endowus logo

Online Promo

Invest with CPF & SRS Funds


Annual Management Fees


Minimum Deposit


Platform Fees


Online Promo:

Exclusively for MoneySmart Customers
Invest ≥S$1,000 and get S$20 in Access Fee credit (equivalent to S$10,000 advised free, assuming Access fee of 0.40%)

Valid until 31 Dec 2022

Apply Now

More Details

Key Features

  • Invest your CPF, SRS, and cash savings better, all on the Endowus platform, at the lowest cost possible.

  • No hidden fees, no sales charges and 100% trailer fee rebates.

  • Endowus has one all in, transparent access fee, which includes advice, investment, rebalancing, transfers, and brokerage, at a fraction of the industry average.

  • Endowus work with asset managers to access their lowest fees possible and rebate 100% of any sales commissions and trailer fees.

  • Through partnerships with UOB and UOB Kay Hian, you can set up your Endowus account and CPF investment account completely online in under 10 minutes.

See all card details 

MoneyOwl vs StashAway

StashAway’s focus is ETFs, unlike MoneyOwl which focuses on funds. StashAway is not considered particularly cheap compared to other robo investors with fees of 0.8% on your first $25,000, which is higher than MoneyOwl’s 0.6%.  

StashAway also does not impose any minimum investment amount and has a beginner-friendly interface. If you can afford MoneyOwl’s minimum investment of $100, it would be the relatively cheaper option with lower fees. Particularly, if you take advantage of MoneyOwl’s 0% fee for the first $10,000-investment that is valid till 31 December 2022.

Stashaway logo
Stashaway logo

Online Promo


Annual Management Fees

0.20% - 0.80%

Minimum Deposit


Platform Fees


Online Promo:

Enjoy 50% off on fees for any assets under management for 6 months!

Valid until 30 Jun 2022

Apply Now

More Details

Key Features

  • Earn projected rate of 1.9% p.a. with your cash with Stashaway Simple.

  • Start saving for your retirement by investing with your SRS funds.

  • One transparent management fee, from as low as 0.2% p.a.

  • No account setup fee.

  • Unlimited, free transfers and withdrawals.

  • Rebalancing, transaction, and re-optimisation costs are included.

  • Fully accessible on 4.6 star rated app on Apple App store and Google Play.

See all card details 

MoneyOwl vs Autowealth

Autoweath is another robo advisor focusing on ETFs. With fees of 0.5% + US$18 platform fee per annum, Autowealth is also cheaper to use than MoneyOwl.

However, Autowealth’s minimum investment amount of $3,000 does make it slightly more prohibitive for beginners. You also can’t invest SRS funds with Autowealth.

AutoWealth logo
AutoWealth logo


Annual Management Fees


Minimum Deposit


Platform Fees (per annum)


Read More

More Details

Key Features

  • AutoWealth is a regional robo-advisor, based in Singapore, that automates investing, allowing you to skip costly middlemen & get good returns at a low fee.

  • AutoWealth takes an index tracking investment approach. This approach has been found to consistently outperformed 80-90% of actively managed unit trusts around the world over a 5, 10, 15 year period, generating substantially higher returns for investors.

  • With our innovations, our fees are only 0.5% of your assets & US$18 (platform fees) per annum, 1/4 that of traditional financial services.

  • A dedicated wealth manager assigned to you. Skip the general email or hotline. Advice is always one personal WhatsApp away.

  • Your assets are held in an individually segregated custody account that legally belongs to you. This is in sharp contrast with the co-mingled custodian account setup used by many financial institutions.

See all card details 

MoneyOwl vs Syfe

Syfe is more expensive to use than MoneyOwl, with its lowest tier account charging 0.65% for up to $20,000. They also do not impose a minimum investment amount and have no additional brokerage or transaction fees. So, overall, MoneyOwl is more wallet-friendly for newbies.

That being said, Syfe focuses on ETFs and REITs and has limited portfolios. Some might like that because it’s straightforward, but if you prefer funds or a more nuanced approach then pick MoneyOwl.

Syfe logo
Syfe logo

Free Access to Wealth Advisors


Annual Management Fees

0.35% - 0.65%

Minimum Deposit


Platform Fees


Apply Now

More Details

Key Features

  • 4 portfolio options: Core, REIT+, Cash+ and Select

  • REIT+ holds Singapore's 20 largest REITs in one portfolio: Ascendas REIT, Mapletree Commercial Trust and more

  • Syfe Core portfolios hold stocks, bonds, and gold and provide diversified exposure to US and China

  • Select from themes such as ESG & Clean Energy, Disruptive Technology, Healthcare Innovation, China Growth or Global Income

  • Cash+ is a cash management portfolio with projected returns of 1.5% p.a.

  • No minimum investment, no lock-in period, withdraw anytime.

  • Licensed by MAS under Capital Market Services for retail fund management.

See all card details 

How to sign up with MoneyOwl

Create a MoneyOwl account here. (Click on “Don’t have an account? Get started.”)

Once your account has been created, you will then be able to sign up individually for MoneyOwl’s various services, including their investment platform.

Concluding thoughts

MoneyOwl offers exposure to Dimensional funds (which not all robo advisors do), and is also the only platform other than Endowus and StashAway that enables you to invest your SRS funds. It’s also very easy to qualify for, as the minimum lump sum investment is just $100.

Compared to other robo investors, MoneyOwl’s fees are price competitive and you’re getting the most for what you’re paying with access to human advisors. However, if you are experienced and just need a platform to automate your investments, it might be cheaper to go with Endowus. 

The post MoneyOwl Robo Advisor Review — Is it Better Than Endowus, StashAway & Syfe? appeared first on the MoneySmart blog. helps you maximize your money. Like us on Facebook to keep up to date with our latest news and articles.

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Original article: MoneyOwl Robo Advisor Review — Is it Better Than Endowus, StashAway & Syfe?.

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