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Meet Colin Huang — the billionaire founder of shopping giant Temu's parent company Pinduoduo — who quit Google to become a serial entrepreneur

Colin Huang, Pinduoduo CEO
Colin Huang, Pinduoduo founder.Visual China Group/Getty Images
  • Colin Huang, the founder of ecommerce giant Pinduoduo, is currently China's fourth-richest person.

  • Huang, who is worth $34 billion, owns 28% of Pinduoduo, the parent company of Temu.

  • Huang was part of the team that launched Google China. He resigned in 2007, and has since been a serial entrepreneur.

Colin Huang isn't a household name outside of China, but he's one of the world's richest people.

Huang is the founder and former CEO of Pinduoduo, a gamified online marketplace connecting buyers and sellers. It's popular in China and has a market cap of more than $135 billion, giving it a higher valuation than Uber or Sony.

People buy items on Pinduoduo such as iPhones at sale price while playing games, and rope in friends to "group-buy" groceries at huge discounts. Pinduoduo takes a small commission and charges sellers to promote their products on its app, but doesn't hold any stock.

Huang founded the company in 2015. It's grown rapidly ever since, and listed in New York in July 2018.

Huang's fortune exploded after this, with his net worth hitting a high of just over $70 billion in February 2021, per estimates from the Bloomberg Billionaires Index, though it's since dropped. He's currently worth an estimated $36.4 billion, per Bloomberg, making him the 35th-richest person in the world and the fourth-richest in China.

Just a year ago, Pinduoduo launched its cut-price shopping app Temu in the US. Pinduoduo last week posted a huge jump in revenues.

Huang came from humble beginnings, and a math Olympiad changed his life

Colin Huang, Pinduoduo CEO
Pinduoduo founder Colin Huang.Visual China Group/Getty Images

Huang was born in 1980 to factory worker parents on the outskirts of Hangzhou, a city in China's eastern province of Zhejiang. It's also where Jack Ma's ecommerce giant Alibaba is based.

Huang has detailed some aspects of his life in a now-suspended Medium blog.

In one post, he wrote that he went to an "ordinary" elementary school, but after he won a prize in a math Olympiad his teacher asked him to take an admission test for the highly selective Hangzhou Foreign Language School (HFLS).

He gained a place, but initially didn't want to go as he thought the school focused on foreign languages. "I wanted to go to a school strong in Math, Physics and Chemistry," Huang wrote.

"Later our principal called me over and convinced me to go. In retrospect, [thank] goodness that I chose to go to HFLS," he continued.

The school was renowned for its liberal approach. "We were exposed to the western culture and influence much earlier, deeper and to a greater extent. A lot of us are more liberal than our peers in other schools," Huang wrote.

In the late 1990s, Huang was one of relatively few young Chinese people with internet access and international friends

zhejiang university china
Zhejiang University, where Huang studied computer science.dowell/Getty Images

At 18, Huang started studying computer science at the prestigious Zhejiang University. In his freshman year, he was selected as a fellow at the Melton Foundation, established by VeriFone founder Bill Melton.

The foundation selected young students from emerging regions around the globe. Each fellow was given a computer and internet data so they could browse the web and message other fellows. They could also travel to a member country each year. Huang credits this experience for giving him a more international mindset than most people in China.

But Huang has one big regret about his youth

Colin Huang Pinduoduo
Colin Huang, pictured at Pinduoduo's Nasdaq listing party in 2018.Visual China Group/Getty Images

Although Huang feels "very lucky" about how he was educated and the opportunities he enjoyed, describing himself as a "phoenix soaring out of a chicken coop," he has one major regret.

"I was too goal-oriented and wasted too much time striving to be number one in class and a good student," Huang wrote on his Medium blog. He added that he wished he'd spent more time being rebellious, naughty, and "purely enjoying youth."

He interned at Microsoft, but wasn't tempted by a future there

microsoft seattle redmond washington
Huang interned at Microsoft's Redmond, Washington, base.Ted S. Warren/AP

Huang received his first salary as a Microsoft intern and did a stint at Microsoft Beijing as well as the company's Redmond, Washington office, where Huang noted he was paid far more.

But he didn't choose to stay after his graduation. A mentor told him to look at a company called Google, Huang wrote in a blog post.

Huang's first full-time job was at Google, which he described as a lucky break

google china beijing
Huang was part of Google's Beijing landing team.Reuters

Huang graduated with a master's degree in computer science from the University of Wisconsin, Madison in 2004, and landed his first full-time job at Google as a software engineer before becoming a product manager. At the time, Google was preparing to enter China, and Huang became part of the firm's landing team.

Google floated on August 19, 2004, raising over $1.9 billion. Huang had joined just six months earlier. He recalled this heady time in a blog post. "The operating profits and the number of [employees] grew rapidly," he wrote, while his bank balance "suddenly grew a lot too."

Huang didn't realise how lucky he was at Google until he left. "It was not until three or four years after I left Google, I started to realize how rare it was to come across and join a company like Google at the time. It was a once-in-a-lifetime opportunity (or at least once in ten or twenty years) and I was extremely lucky."


Huang compares Google's local influence to China's liberalizing 1980s reforms

Colin Huang, Pinduoduo CEO
Colin Huang, Pinduoduo founder, in 2018.Visual China Group/Getty Images

Huang relocated to China in 2006 to help set up Google China, Bloomberg reported.

At the company, Huang saw how challenging it was for foreign tech companies to compete with local Chinese businesses.

Huang noted that despite Google's big-brand name, it struggled to recruit China's top talent. "Contrary to what it seems, forming a team with strong fighting power is actually much more difficult for international companies than for local Chinese companies," he wrote in one post.

But he singled out Google's management for praise, comparing their impact to China's "reform and opening-up" era of economic liberalization in the 1980s. Google was "encouraging grassroots innovation, daring to try, highly concentrated in central power and enjoying the institutional advantage of focusing resources on a few big things," he wrote.

Huang gained "basic financial freedom" at Google — then went his own way

Colin Huang, Pinduoduo CEO
Colin Huang speaking in 2018.Visual China Group/Getty Images

After resigning from Google in 2007, Huang started ecommerce site Oukou, which sold consumer electronics like mobile phones and home appliances. He sold the venture three years later in 2010, before starting his second company, Leqi, which helped foreign brands market their online stores on Chinese ecommerce platforms such as Tmall and

His third venture was gaming studio Xunmeng, which created web-based role-playing games, often featuring scantily-clad female characters.

Huang took an early retirement in 2013, aged just 33, due to an ear infection.

But the retirement didn't last long. Huang launched Pinduoduo in 2015 into an ecommerce space dominated by Alibaba and But having gained experience in both ecommerce and games, the serial entrepreneur believed he could find success by gamifying online shopping. He raised $8 million from a group of investors led by Banyan in 2015, and a further roughly $100 million the next year, per Bloomberg.

Huang wanted Pinduoduo to be a mash-up of Costco and Disneyland

FILE PHOTO: People are seen at their desks at the headquarters of Chinese online group discounter Pinduoduo in Shanghai, China July 25, 2018. REUTERS/Stringer/File Photo
Pinduoduo's Shanghai base.Reuters

Drawing on his experience in games, Huang turned Pinduoduo into a "gamified" shopping app with fun features to encourage daily visits to the app. As Huang wrote in the company's IPO prospectus, Pinduoduo is like a combination of Costco and Disneyland.

As well as subsidies on orders, Pinduoduo offers users cash rewards for playing a game that involves bringing others to the platform. His approach has drawn masses of buyers, and, in turn, sellers, who pay for advertising, which is key to the company's business model and generates more revenue than sales.

The billionaire has been influenced by Buddhism, and once travelled to Taiwan to visit a famous Buddhist pilgrimage site

Fo Guang Shan monastery, Taiwan
Huang has visited Fo Guang Shan monastery, in Taiwan, and takes inspiration from Buddhism.Jeremy Horner/Getty Images

As a child, Huang would go with his grandfather to worship Buddha. When he was an adult, Huang visited the Fo Guang Shan monastery in Taiwan, a famous pilgrimage site for devotees of Master Hsing Yun, a Buddhist monk and founder of the Fo Guang Shan religious movement.

Huang says he is a non-Buddhist, but the religion has clearly left a mark. Referring to his Google days, he noted how money could change people overnight. "As Buddhism mentioned, how much money one can get is a corresponding virtuous reward. It's not necessarily a good thing to get a big fortune without enough virtue," he wrote on his blog.

He said some early Google staff had "too much money, lost incentives to work and started to look for fun and new careers." These people potentially wasted their most precious years, he wrote.

He didn't attend the Wall Street opening bell for his company's Nasdaq IPO

Colin Huang
Colin Huang at Pinduoduo's listing party in Shanghai, 2018.Visual China Group/Getty Images

Many entrepreneurs fantasize about ringing the opening bell on Wall Street for their company's public trading debut, but Huang preferred to stay in China. Pinduoduo started trading on the Nasdaq on July 26, 2018, but the founder remained in Shanghai, for a simultaneous bell-ringing ceremony with investors and customers.

Speaking to Chinese media on the day, Huang said he wanted to let customers take part, "but it might have been a bit of a hassle to arrange visas for them all to travel to the US. Isn't it better that consumers, investors, all of us myself included, be here?" He tends to avoid long-haul travel to prevent his recurring ear infection from flaring up, he added.

Huang stepped down as CEO in July 2020

Pinduoduo app
The Pinduoduo appSOPA Images / Contributor / Getty Images

Huang stepped down as chief executive of Pinduoduo on July 1, 2020.

Chen Lei, a founding employee who'd been Pinduoduo's chief technology officer for about four years, took over as CEO. Lei also replaced Huang as chairman in March 2021.

Since April 2023, Lei has shared the role of CEO with Jiazhen Zhao, a founding member of Pinduoduo who had been a senior vice-president since 2018 and worked across the company's grocery, agriculture, and supply chain operations.

Huang currently has a 28% stake in Pinduoduo, according to Bloomberg. Since leaving the company's leadership, he's focused on research in food and life sciences, per Bloomberg.

Pinduoduo launched its cut-price shopping app Temu

Temu homepage sr
Grace Dean/Insider via Temu

Pinduoduo launched Temu in the US in September 2022, but the cut-price shopping app didn't become widely known until it advertised during the Super Bowl in February.

In just a few months, Temu stormed its way to the top of the download charts. It's currently listed as the top free app in both the Google Play store and the Apple App Store, ahead of TikTok, Amazon, and Instagram.

It operates exclusively as a marketplace, where sellers – predominantly based in China – offer a vast array of items ranging from fast fashion and makeup to electronics and homeware on Temu's website and app.

But the app's bargain prices are so low that some shoppers think the website must be a scam, and industry experts told Insider that Temu needs to improve its reputation in the US amid concerns over the quality of its products and user experience.

Pinduoduo blew analysts' expectations with its most-recent earnings

Pinduoduo logo
Pinduoduo's logo.SOPA Images/Getty Images

Pinduoduo reported better-than-expected earnings in late August, pushing up Huang's fortunes.

The company reported total revenues of 52.28 billion Chinese yuan renminbi ($7.21 million) in the quarter to June 30, a 66% increase year-over-year. Nearly three-quarters of its revenues came from what the company described as "online marketing services and others," referring to the ad revenues it makes through its site and app, with the rest coming from transaction services.

Operating profit jumped by nearly 50% to 12.72 billion Chinese yuan renminbi ($1.75 billion).

Read the original article on Business Insider