Mango Wants to Go Bigger in Home, Promotes Nuria Font to Oversee the Division
MILAN — Mango has appointed a new director of its homeware line, as it focuses on bolstering Mango Home “to further strengthen its position as one of Europe’s leading fashion groups.”
In a statement sent Thursday, the Spanish company said that as of this month, Nuria Font will take over for Laura Vila, who is leaving the company after 17 years. She led the launch of Mango Home in 2021.
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“The new management, which will help achieve the objectives set out in the new Strategic Plan 2024-2026, will reinforce Mango Home’s value proposition through aspirationalism, quality and individual style,” the statement said. Announced in March, the ambitious growth plan of the entire company, named 4E for “Elevate, Expand, Earn and Empower,” sees the firm adding 500 stores to its existing 2,700 worldwide by the end of 2026. Thirty of those stores will be in the U.S. With the expansion, Mango is targeting 4 billion euros in sales by 2026.
Font was most recently the director of the wholesale department at Mango and has accrued nearly 20 years of professional experience at the Barcelona-based company. After beginning her professional career as an auditor at KPMG, she led different teams in key areas such as commercial product management and expansion and also worked as the business-to-business key account manager for the Asian and Middle Eastern markets.
Since launching in 2021 with a textile collection, Mango Home established five physical multiline stores in cities such as Madrid, Barcelona and Zaragoza and has a presence in 32 online marketplaces, mainly in Europe and the United States. The company said Mango Home doubled its revenues in the first two years following the launch.
The home division incorporated new product categories last year in both decoration and homeware to complete the offer for every room in the home.
The company said it will soon extend the online presence of its home line to new markets such as Turkey and in 2025 plans to open new physical stores. In 2024, Mango Home will continue diversifying its product lineup.
By comparison, Zara Home, which is part of the Spanish Inditex group, was launched in 2003. The brand is present in more than 60 countries and has more than 400 stores around the world.
In February, H&M also said it will look to strengthen H&M as a lifestyle brand and invest in its beauty and home sectors. It opened 46 H&M Home shops-in-shop between February 2023 and February 2024.
Mango‘s sales topped 3.1 billion euros in 2023, up 20 percent at constant exchange. That resulted in a net profit of 172.1 million euros. Much of the growth was fueled by rapid expansion, with net 130 new stores opened in the last year.
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