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Lien Choong Luen appointed as GM of Gojek Singapore
Ride-hailing company Gojek announced on Thursday (14 February) that it has appointed Lien Choong Luen as general manager of Gojek Singapore.
Lien, 41, will be responsible for the company’s commercial operations and other business activities in Singapore.
He joins Gojek from the National Research Foundation, where he worked to enhance innovation at companies in Singapore’s research and development eco-system. Prior to that, he spent five years as a strategy consultant leading the McKinsey Centre for Government (Southeast Asia) and served clients in the technology and consumer industries.
He said in a media statement released on Thursday, “Gojek is committed to Singapore for the long term. We have an incredibly dedicated and talented team here and I’m confident that our focus on technology, innovation and social impact will help improve our support for our driver-partners, so that they can continue to meet the needs of riders.”
Lien added that, since introducing the beta ride-hailing service here, the response has been positive and the team will continue to fine-tune its offering for its users.
Lien has also served as a United Nations peacekeeper in Timor Leste, and helped reform the healthcare sector in Sierra Leone after the Ebola crisis. He has also climbed Mount Everest and done skiing to the North Pole.
Gojek president Andre Soelistyo said, “Lien brings a range of professional and life experience to the team. His deep understanding of innovation and entrepreneurship makes him a fantastic choice for Gojek.
“We’re thrilled to have him on board and look forward to his strategic leadership, which will drive continued growth for GOJEK in Singapore.”
Gojek, which was established in Indonesia in 2010, launched its beta ride-hailing service in Singapore in late 2018. Its Singapore office currently houses around 150 employees across the technology, operational and regional functions.
