Leading with heart: A mother of four's inspirational journey to excellence in real estate and mentorship

Pristine Lim

Wed, 10 Jul 2024, 3:00 am6-min read

Pristine Lim is eager to share her approach with the next generation of agents, helping them achieve as much as she did — and more. (Picture: The Makeover Inc)

As an accomplished realtor, Pristine Lim has made significant strides in the real estate industry, turning the challenges and frustrations from her own buyer/seller journey into invaluable experience and insight, which she used to hone her trademark empathetic sales approach. As her reputation grew along with the slew of awards she received in recognition of her amazing results, so did her desire to impart her approach to the next generation of agents.

Lim receiving the Rising Millionaire Award from Ms Doris Ong, Deputy CEO, ERA Singapore in 2022 and the 35 Under 35 award from Mr Alex Lim, Co-Founder of ERA Preeminent Group in 2024 . (Picture: Pristine Lim)

Discovering her passion

Driven by the need to support her parents and an innate desire to expand her skill- set, Lim dabbled in various ad hoc event jobs like face-painting and stilt-walking. Post-graduation, Lim transitioned into the medical sales field.

However, it was her personal experience when selling her HDB flat that sparked her interest in real estate. Lim had to navigate the complex process of selling her flat and she quickly realised that there was a significant information gap in the industry. She met numerous agents who failed to provide the necessary information that she needed as a seller, leading to a sense of disillusionment.

She decided to join the real estate industry to serve other families, and to prevent other first-time sellers from undergoing her less-than-ideal experience. This desire to be of service and help others navigate their property buying and selling journey with ease became her passion, propelling her forward, towards her eventual success.

Lim's team. (Picture: Samuel Issac Chua/The Edge Singapore)

Lim’s secret – empathy and trustworthiness

Lim’s personal experiences as a buyer and a mother of four have given her a deep understanding of the challenges and concerns her clients face, some of which may seem insurmountable. Instead of focusing solely on commissions and self-interest, she takes the time to understand each client's unique needs and preferences, empathise with their concerns and expectations, and tailors her approach to ensure that they receive personalised guidance and recommendations.

For her, real estate is not just about closing a deal — it's about helping her clients find a home. For example, she encountered a couple who had been struggling to secure a loan for their next property due to their financial situation. Instead of simply advising them to sell their current property, she took the time to understand their goals and needs. She guided them through the process of appealing to HDB and provided them with the necessary resources and support. Lim's dedication paid off, as the couple eventually secured a loan and found their dream home.

Besides assisting her clients to secure their dream home, Lim is constantly on the lookout for investment-worthy properties that can elevate their familial portfolio. This includes premium properties that are prime investment opportunities which can be maintained for long-term investment purposes through generations. With her successful record in guiding clients in their asset progression with this exact objective in mind, Lim places herself as the go-to agent not just for the immediate client, but for their generations to come as well.

Lim and her four children. (Picture: Pristine Lim)

A culture of support and growth

Within four years of joining the industry, Lim has taken the industry by storm and brought home prestigious awards like the coveted Rising Millionaire Realtor award in 2022 and 2023. She have also been consistently placed among the Top 100 achievers over the last three years.

In 2023, Lim broadened her real estate scope by embarking on a journey of teambuilding. In a brief span of less than a year, Lim has taken 18 associates under her wing, guiding them under close mentorship.

“Teamwork makes the dream works. Our team supports and encourage one another especially as we face rejections all the time, so it feels great to have a work family to support each other and grow together,“ she reflects.

With the right guidance from Alex Lim Advisory, Daniel Phua Divisions & Ailsa Ang Divisions, her team focuses not just on residential transactions but a whole range of commercial and industrial transactions as well.

Together with her husband Lee, Lim grew their own Division under the Jensen Lee Division (JLD), through which numerous successful agents have been groomed with the guidance of their mentorship.

Lim believes in being a mentor and leader who helps her team members to reach their full potential. Taking time out of serving her own clients, she oftens offer personalised mentorship to each team member, conducts monthly updates, and designs regular training sessions. This commitment not only highlights her leadership prowess, but also emphasises her unwavering commitment to cultivating exceptional service standards within the industry by imparting her values and customer service principles to the next generation of agents.

She is also very passionate about creating a supportive team environment in which agents can thrive and grow.

Lim with her husband and Mr Daniel Phua at the ERA's Millionaire Gala 2024. (Picture: Pristine Lim)

Why Choose Jensen Lee Division?

1. Personalised mentorship: As a leader in the industry, Jensen Lee Division understands the importance of mentorship in nurturing talent and fostering success. Through one-to- one mentorship, the provision of personalised guidance, support, and feedback, your unique needs and aspirations can be achieved. Newcomers can look forward to marketing strategy and digital lead generation guidance, as well as tips on how to execute effective traditional door-knocking strike sessions.

2. Professional development: Real estate is a dynamic and ever-evolving field, and staying ahead requires a commitment to continuous learning and professional development. As a new team member, you will have access to a wealth of resources, training programmes, and networking opportunities designed to sharpen your skills, expand your knowledge, and keep you at the forefront of industry trends and best practices. Access to their proprietary wealth creation roadmap will help you gain an immense advantage in your presentation skills.

3. Collaborative culture: Success in real estate is often a team effort, and their collaborative culture reflects this belief. Jensen Lee Division fosters a supportive and inclusive environment where teamwork, creativity, and innovation are celebrated. Whether you're collaborating with fellow agents on a listing or seeking advice from experienced mentors, you will find that the team is always ready to lend a helping hand and cheer you on towards success.

4. Growth opportunities: Your career aspirations are important, and Jensen Lee Division is committed to helping you achieve them. Whether you're striving to become a top producer, expand into new markets, or take on a leadership role within the company, they will work closely with you to create a personalised growth plan that aligns with your goals and ambitions.

Recently, under their guidance, a new team member successfully closed a new-launch Lumina Grand through a cold lead the Division generated, and is now achieving five-digit sales figures within just a few short months. This could be you as well!