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Lamar (LAMR) Grabs Attention With Digital Display Upgrades

Zacks Equity Research
·2-min read

Lamar Advertising Company LAMR recently upgraded 18 digital displays of the company with LED digital displays from Daktronics DAKT. The magnified focus of Lamar Advertising on bolstering its digital capabilities augurs well for its long-term growth.

With daily life returning to normal and rising traffic, the upgraded advertising displays will be able to gain more attention of the street, bicycle and pedestrian traffic in the heart of downtown and River North areas. These displays will reach a wider mass in business districts, on the Magnificent Mile, and near fine dining, entertainment venues and popular shopping locations.

Per management, “Our digital 10x10 network allows all clients to contract our displays quickly both through traditional and programmatic platforms.”

Digital displays can portray multiple ads and can be changed frequently. These offer advertisers a greater flexibility in taking advantage of contextual issues. Moreover, the digital LED displays from Brookings, SD-based Daktronics are a strategic fit. The LEDs can easily handle the extreme and harsh climatic conditions of Chicago. While the messaging is dynamic and easy to change, the brightness, image quality and lifespan of these displays bear a good name in the market.

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Lamar has digital displays in these Chicago locations since 2013. The latest upgradation to high resolution LED technology will likely lure more tenants.

Lamar holds significant market share in the U.S. outdoor advertising business. The company offers its customers the largest network of digital billboards in the United States with more than 3,600 displays.

Shares of this Zacks Rank #3 (Hold) company have appreciated 6% in the past three months, outperforming the industry’s rally of 2.8%.


Image Source: Zacks Investment Research

Key Picks

The Zacks Consensus Estimate for Alexander & Baldwin Holdings, Inc.’s ALEX ongoing-year FFO per share has been revised 32.4% upward over the past two months. The company carries a Zacks Rank of 2 (Buy), currently. You can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here.

The Zacks Consensus Estimate for CubeSmart’s CUBE 2021 FFO per share has moved marginally upward over the past month. The company currently carries a Zacks Rank of 2.

Note: Anything related to earnings presented in this write-up represent funds from operations (FFO) — a widely used metric to gauge the performance of REITs.


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Lamar Advertising Company (LAMR) : Free Stock Analysis Report

Alexander & Baldwin Holdings, Inc. (ALEX) : Free Stock Analysis Report

CubeSmart (CUBE) : Free Stock Analysis Report

Daktronics, Inc. (DAKT) : Free Stock Analysis Report

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Zacks Investment Research