In a new industry analyst report, Kount’s AI-driven fraud protection platform is recognized as the top solution for both Technology Excellence and Customer Impact analysis of SPARK Matrix
Kount, the leader in digital fraud protection and identity trust, today announced that a recent independent eCommerce fraud prevention vendor evaluation from an industry analyst has ranked Kount as the top overall solution. Analysts assessed dozens of vendors and chose 10 to highlight in the SPARK Matrix™, where Kount ranked highest overall for both Technology Excellence and Customer Impact.
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eCommerce Fraud Prevention SPARK Matrix (Graphic: Business Wire)
Kount’s advanced solution is markedly above the competition in the new comparison, including the top placement for "Technology Excellence." Kount’s digital fraud prevention platform protects the entire customer journey, moving beyond loss prevention to enhancing the customer experience by establishing identity trust in real time.
With the largest network of trust and fraud signals linked by adaptive artificial intelligence (AI), Kount’s digital fraud prevention platform and Identity Trust Global Network determine the trust or risk levels behind every interaction, from account creation, to account login, to payment transaction. Linked by adaptive AI that combines both supervised and unsupervised machine learning, Kount’s Identity Trust Global Network is the largest network of trust and fraud signals with 32 billion annual interactions spanning more than 75 industries worldwide.
This advanced technology helped Kount earn the top spot for "Customer Impact." Kount works with more than 6,500 global customers, including leading brands such as Chase, Barclays, Moneris, Staples, PetSmart, and more. Kount’s solution enables eCommerce companies to create a customer-focused strategy while also improving operational efficiencies. Kount elevates the customer journey by using advanced AI, automated decisions, and bot detection to deliver desired business outcomes. Working with Kount, customers report impacts including a 99% reduction in chargebacks, 83% reduction in manual reviews, and 70% reduction in false positives.
"Kount’s major differentiators include advanced AI with unsupervised and supervised machine learning, the ability to generate Omniscore to improve detection accuracy, the Identity Trust Global Network, and deep industry experience for digital payment fraud prevention," wrote Maria Gonsalves, Quadrant Knowledge Solutions. "With a differentiated technology value proposition and AI-driven fraud prevention solution, Kount is well-positioned to maintain and grow its market position in the global enterprise fraud management market."
"We are excited that Kount is recognized as the number one fraud prevention solution in the SPARK Matrix report," said Kount CEO Brad Wiskirchen. "We strive to create innovative technology that enhances the customer experience. To have an independent firm recognize our commitment to not only our technology, but our customers as well, confirms we are committed to the right priorities."
The recognition comes on the heels of the The Forrester Wave™: Risk-Based Authentication (RBA), Q2 2020, in which Kount earned the highest score possible across 12 categories and tied for the highest score in the Current Offering category. Earlier this year, Kount was named the leading eCommerce Fraud Detection Solution by Mercator Advisory Group. Recent reports from 451 Research and IDC Research highlight Kount’s position as a leading solution for payment service providers.
Kount’s Identity Trust Global Network delivers real-time fraud prevention, account protection, and enables personalized customer experiences for more than 6,500 leading brands and payment providers. Linked by Kount’s award-winning AI, the Identity Trust Global Network analyzes signals from 32 billion annual interactions in order to personalize user experiences across the spectrum of trust—from frictionless experiences to blocking fraud. Quick and accurate identity trust decisions deliver safe payment, account creation, and login events, while reducing digital fraud, chargebacks, false positives, and manual reviews. Kount.com