Triton Digital®, the global technology and services leader to the digital audio and podcast industry, and Jagran New Media, India’s fastest growing digital news platform, announced today that Jagran New Media has selected Triton Digital to power the distribution and monetization of its podcast content to more than 79.7 Mn* users across its 10 products.
Through this partnership, Jagran New Media will leverage Omny Studio, Triton’s enterprise podcast platform, to power the creation and distribution of its podcast content across a range of platforms and devices including smart speakers, social media networks, mobile phones, and more. Additionally, it will utilize Triton’s ad server to dynamically insert targeted audio ads into their content, and Triton’s programmatic advertising technology to make their inventory available to media buyers around the world through both open and private marketplace deals.
"Triton’s experience working with the largest digital audio and podcast publishers around the world makes them the perfect partner to both power and support our growing podcast strategy," said Anamika Sharma, Chief Product Manager at Jagran New Media. "Triton’s feature-rich, seamless technology will enable us to create and deliver even more engaging content while furthering our reach and growing our revenue."
"We are pleased that Jagran New Media has selected Omny Studio to power its podcast strategy, enabling them to easily create, share and promote their content," said Aditya Summanwar, Director of Monetization, APAC at Triton Digital. "Additionally, we look forward to helping Jagran New Media harness the power of programmatic advertising to increase their revenue and provide an even more engaging listening experience for their audience through relevant, meaningful ads."
*Source: Comscore MMX-Multi Platform, Nov'20, News-Information Category
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio and podcast industry. Operating in more than 50 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize their revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading online audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global online industry. Triton Digital is a wholly owned subsidiary of The E.W. Scripps Company (NASDAQ: SSP). For more information, visit www.TritonDigital.com.
About Jagran New Media
Jagran New Media (JNM) is the digital wing of Jagran Prakashan Limited (JPL) [jplcorp.in], which is India’s leading media and communications group with interests spanning across Print, Out of Home - OOH, Activations, Radio and Digital; JPL is a listed firm and publishes the world’s largest read Hindi daily - Dainik Jagran, along with India's Largest Radio Network - Radio City.
Jagran New Media creates and publishes online news and information content - which informs, educates and helps the user to take better life decisions. The company’s Portfolio includes 10 digital platforms which provide content across genres like news, education, lifestyle, entertainment, health and youth.
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