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India's $100+Bn Fashion Market Report 2020: Brands Need to Ride the Wave of Accelerated Digital Adoption Post COVID - ResearchAndMarkets.com

·2-min read

The "India's USD 100+Bn Fashion Space - Brands Need to Ride the Wave of Accelerated Digital Adoption Post COVID" report has been added to ResearchAndMarkets.com's offering.

There is an increasing need for brands and retailers to look at the online channel seriously in order to effectively perform in the post COVID world of 2020s and beyond.

Despite years of growth, online fashion has stubbornly remained in the single digit online penetration bucket, with mass adoptions still far away. However, the post COVID world will likely see accelerated adoption in this category- a trend that brands and retailers need to closely watch and adapt, in order to win.

Table of Contents

1. Indian Fashion Market ready for accelerated digitization

1.1. Market Size and segmentation by subcategory

1.2. Online funnel- fashion shoppers and where are they located

1.3. Online penetration, historical size, growth and recent trends

1.4. Growth drivers: Reliable Logistics and UI/UX

2. COVID-19 - Potential tipping point for online channel

2.1. Business Trends seen post COVID

2.2. Supply side innovations

2.3. New Partnerships

3. Key online themes to watch out for in 2020s decade for fashion

3.1. Expansion of online funnel post Covid - Tier 2+ customers rise

3.2. Horizontals vs verticals - Need for a clear strategy

3.3. Case Studies: Successful fashion brands (pre and post covid)

3.4. China: Case studies of digital innovation to win this category

For more information about this report visit https://www.researchandmarkets.com/r/l8uxnf

View source version on businesswire.com: https://www.businesswire.com/news/home/20201029005572/en/

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Laura Wood, Senior Press Manager
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