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IDC Unveils Winners of First Annual Future Enterprise Best of Digital Innovation Awards

·2-min read

Inaugural program celebrates successful digital initiatives

NEEDHAM, Mass., Jun 14, 2021--(BUSINESS WIRE)--International Data Corporation (IDC) the premier global provider of market intelligence and advisory services, today unveiled the winners in the inaugural IDC Future of Digital Innovation Awards, designed to highlight successful digital innovation projects and initiatives. Categories span five unique applications of digital innovation. Specifically, IDC sought to recognize implemented initiatives (pilots or projects) to highlight best practices for those looking to replicate similar initiatives. Awards will be presented to winning initiatives at a virtual event on September 15, 2021. Nominations for the 2022 awards will open February 7, 2022. To learn more, please visit HERE.

The following initiatives were named winners for excellence in use of digital innovation:

  • Best in Class Overall - Jotun - Hull Performance Solution

  • B2C - Mattel, Inc - Driving innovation with Fisher-Price Smart Connect

  • Government - U.S. Air Force: Detachment 24, 19th Air Force, Air Education and Training Command - Virtual Mission Trainer

  • Insurance and Financial Services - Raise Green - Raise Green Originator Engine

  • Open Data Sharing - Tie – Shell - Open AI Energy Initiative and Synaptic Health Alliance - Provider Data Exchange

  • Performance as a Service - Damen Shipyards - TRITON Program

  • Analyst Choice - Istanbul Metropolitan Municipality – Pay-it-Forward

"The Future Enterprise requires a digital-first focus. Digital innovation is changing the use of software within the organization, enabling the modification of traditional products and services to selling and engaging the customer in a new experience, and thus a new service or product. Our IDC Future of Digital Innovation winners exemplify the dynamic shift to the digital-first world with their digital innovation that is accelerating value to their customers and own organizations," said Meredith Whalen, Chief Research Officer, IDC.

For more information on the IDC Future of Digital Innovation Awards, please contact Sarah Murray at

About IDC
International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets. With more than 1,100 analysts worldwide, IDC offers global, regional, and local expertise on technology, IT benchmarking and sourcing, and industry opportunities and trends in over 110 countries. IDC's analysis and insight helps IT professionals, business executives, and the investment community to make fact-based technology decisions and to achieve their key business objectives. Founded in 1964, IDC is a wholly owned subsidiary of International Data Group (IDG), the world's leading tech media, data, and marketing services company. To learn more about IDC, please visit Follow IDC on Twitter at @IDC and LinkedIn. Subscribe to the IDC Blog for industry news and insights.

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Sarah Murray
Attune Communications

Mary Conroy

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