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Humectants Market 2019 – 2023: Rise in Demand From the Food and Beverage Industry | Technavio

Technavio has announced its latest market research report titled global humectants market 2019-2023. (Graphic: Business Wire)


The global humectants market size is poised to reach USD 8.47 billion by 2023, according to a new report by Technavio, progressing at a CAGR of 7% during the forecast period.

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Read the 125-page research report with TOC on "Humectants Market Analysis Report by application (food and beverages, oral and personal care, animal feed, and others) and geography (APAC, Europe, MEA, North America, and South America) 2019 - 2023". Request Free Sample Pages

The market is driven by the rise in the use of synthetic humectants. Also, the increased demand for humectants from the food and beverage industry is anticipated to further boost the growth of the market during the forecast period.

At present, synthetic humectants such as glycerin, urea, sodium lactate, butylene glycol, and sorbitol are being widely used in several beauty and personal care products because of their low production cost and longer shelf life. Hence, the rising use of synthetic humectants in the beauty and personal care industry will be a significant factor fueling the growth of the market during the forecast period.

Furthermore, humectants are also being used in food treatment where moist infusion, blending, and dry infusion methods are commonly used to treat foods. For instance, magnesium carbonate is used in bakeries to improve the flow of Oater during processing. The global food and beverages market was valued at more than USD7 trillion in 2018 and is expected to grow at a CAGR of close to 5% during the forecast period. Thus, the increasing consumption of food and beverages across the globe will drive the demand for humectants during the forecast period. The growth of end-user industries will further drive the growth of the global humectants market during the forecast period.

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The report includes detailed profiles of the leading companies & prominent vendors of the market:

  • Archer Daniels Midland Co.
  • Cargill Inc.
  • DowDuPont Inc.
  • The Lubrizol Corp.

Market Segmentation by Category and Product Types:

The Humectants Market can be broadly categorized into the following applications:

  • Food and beverages
  • Oral and personal care
  • Animal feed
  • Others

Key Regions for the Humectants Market:

Featuring a breakdown of region-wise market shares until 2019.

  • APAC
  • Europe
  • MEA
  • North America
  • South America

Some of the key topics covered in the report include:

Market Landscape

  • Market ecosystem
  • Market characteristics
  • Market segmentation analysis


Market Sizing

  • Market definition
  • Market size and forecast


Vendor Landscape

  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Competitive scenario

Related Reports on Materials Market are:

Splicing Tapes Market – Global Splicing Tapes Market by material (acrylic, rubber, silicone, and others) and geography (APAC, Europe, MEA, North America, and South America).

Anaerobic Adhesives Market – Global Anaerobic Adhesives Market by end-users (industrial, transportation, electrical and electronics, and others) and geography (APAC, Europe, MEA, North America, and South America).

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