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HealthSTAR Communications Announces Leadership Changes

·4-min read

MAHWAH, N.J., July 22, 2021--(BUSINESS WIRE)--HealthSTAR Communications, a leading independent healthcare communications network, announces Mark Fleischer has accepted the role of Chief Executive Officer. Current CEO Chris Sweeney will transition to Chairman effective immediately.

"I have full confidence in Mark’s ability in tandem with our Operating Committee to lead the HealthSTAR Network moving forward." stated Chris Sweeney, Chairman of HealthSTAR Communications. "Mark has vast leadership experience and a passion for cutting-edge technology and data, service delivery and innovative solutions. His vision for the future only strengthens our ambitious mission to change the way marketing services are executed in the life sciences industry." In his new role, Mr. Fleischer will have overall responsibility for the HealthSTAR Network and report directly to Chris Sweeney and the Board of Trustees.

Mr. Fleischer has over 20 years of experience in the healthcare industry having held senior leadership roles in multiple organizations. He spent 12 years at Dendrite International in a variety of leadership roles. In 2007 was an integral part of the team that merged Dendrite with Cegedim to create a $1B global technology, information, and service provider to the life sciences industry. His last role with Cegedim Dendrite was as Senior Vice President and General Manager of North America. He also spent two years as Vice President and General Manager of Marketing Services for Cardinal Health. In 2015, he successfully raised capital and completed a management buyout of Physicians World from UDG Healthcare. He quickly tripled the size of Physicians World and positioned it as a recognized leader in executing peer-to-peer education in the pharmaceutical industry. In 2019 Physicians World was acquired by Veeva Systems where Mr. Fleischer joined the leadership team and spent a year leading the business and overseeing the integration.

"I am honored to take on the role of CEO of HealthSTAR. In my short time here, I have been incredibly impressed with the talent that Chris and the team have assembled and the capabilities they have built" stated Mr. Fleischer. "Building on the legacy and success of HealthSTAR Strategic Engagements, which produces over 40,000 promotional events a year, the HealthSTAR Network is poised to experience significant growth in the HealthSTAR Fusion Group, our full-service medical communications agency, and HealthSTAR Patient Engagements which is dedicated to helping customers engage with patients, and Centron, our omni-channel healthcare agency. I’m looking forward to working with the team to take the company to the next level."

The HealthSTAR Network continues to innovate through cutting-edge clinical story-telling expertise, proprietary engagement formats, customized creative branding, all supported through HealthSTARs’ robust compliance-focused technology platform and offering clients full-service medical communications across a products lifecycle. HealthSTAR is a market transforming company that is built on a 23-year legacy of service, with a focus on continued innovation and growth.

About HealthSTAR Communications

HealthSTAR Communications is a full-service medical communications network of companies that has been transforming the life sciences industry for over two decades, generating over 2.5 billion dollars of revenue. The HealthSTAR Communications Network is made up of four distinct divisions—HealthSTAR Strategic Engagements, HealthSTAR Fusion Group, Centron, and HealthSTAR Patient Engagements – spanning disciplines but always working seamlessly with its clients across to offer holistic, full-lifecycle, best-in-market solutions.

HealthSTAR Strategic Engagements (HSE) is a strategic and tactical promotional events business that is quickly approaching its two-millionth live promotional speaker event since its inception in 1998. Combined with unparalleled service, our industry leading enterprise events technology platform, MER360®, built to manage every aspect of compliant events, enforce business rules, and capture all transactional data important to our clients.

HealthSTAR Fusion Group (HFG) is a medical education agency that provides scientific strategy, impactful clinical content, and medical education expertise. At its core, HealthSTAR Fusion Group offers clients experience, expertise, and proven results that deliver the right message to the right target audience.

Centron is an award-winning healthcare communications agency with a focus on specialty brands, especially oncology and rare diseases. Centron excels in analyzing and optimizing their services in creative branding, campaign ideation, integrated strategic services, and promotional communications for each client’s unique needs.

HealthSTAR Patient Engagements (HPE) is a full-service patient engagement agency offering brands the ability to create meaningful impacts and messages that resonate with patients/caregivers through compliant programs, specialized patient-focused content, and years of experience meeting the unique and specific challenges that patient education brings. HPE leverages the HealthSTAR Networks proven models of success, proprietary technology, and content expertise, and strives to make the complex simple for both brands, patients, caregivers, and the entire patient ecosystem.

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Thomas Sweeney
Chief of Staff
HealthSTAR Strategic Engagements

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