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Google, Apple, LVMH, Hermès: Big brands' value evaluated

ETX Daily Up
People walk past the Apple logo at the Apple Store at Grand Central Terminal in New York

In the battle for brand influence, Apple edged out Google as the most influential global brand and Louis Vuitton maintained its 10-year reign, keeping the top spot on the luxury chart as brand analyist company Millward Brown released its rankings on Wednesday.

The 10th Annual Brandz Top 100 Most Valuable Global Brands Ranking was released Wednesday by WWP and Millward Brown, and ranked Microsoft in the third position, followed by IBM.

For Louis Vuitton, it's been 10 years of domination over Hermès, Gucci and Chanel who finished in the second, third and fourth spots, respectively, when it came to luxury houses.

The full list of the world's most influential brands is available on PDF:
http://www.millwardbrown.com/BrandZ/2015/Global/2015_BrandZ_Top100_Chart.pdf