The "Over-the-Top (OTT) Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2020-2025" report has been added to ResearchAndMarkets.com's offering.
The global Over the Top (OTT) market is currently witnessing strong growth. Looking forward, the market is projected to grow at a CAGR of 12% during 2020-2025.
The growing media and entertainment industry, along with the rising sales of smart computing devices across the globe, is one of the key factors driving the growth of the market. In line with this, widespread adoption of OTT services and high-quality streaming content over devices, such as smartphones, laptops, smart televisions, computers and tablets, is further contributing to the market growth. In comparison to the traditionally used cables and satellite television sets, devices offering OTT media services provide higher portability, convenience, accessibility and connectivity.
Furthermore, the deployment of artificial intelligence (AI) by OTT service providers is also providing a boost to the market growth. Service providers are increasingly utilizing advanced technologies to analyze users' preferences and offer them customized content. This improves the overall experience of the user, thus favoring the adoption rates of OTT. Additionally, significant developments in the communication infrastructure and increasing penetration of high-speed internet across emerging nations, are also creating a positive outlook for the market.
Other factors, including rapid urbanization, inflating disposable incomes and increasing consumer expenditure on entertainment and related services, along with extensive research and development (R&D) activities, are expected to drive the market in the upcoming years.
The competitive landscape of the industry has also been examined with some of the key players being Amazon, Eros International, Google Inc., Hulu, IBM, Limelight Networks, Microsoft Corporation, Netflix, Nimbuzz, Star India, Tencent, Telstra, The Walt Disney Company, Yahoo!, etc.
Key Questions Answered
- How has the global over the top market performed so far and how will it perform in the coming years?
- What are the key regional markets?
- What is the breakup of the market based on the component?
- What is the breakup of the market based on the platform type?
- What is the breakup of the market based on the deployment type?
- What is the breakup of the market based on the content type?
- What is the breakup of the market based on the revenue model?
- What is the breakup of the market based on the service type?
- What is the breakup of the market based on the vertical?
- What are the various stages in the value chain of the industry?
- What are the key driving factors and challenges in the market?
- What is the structure of the global over the top market and who are the key players?
- What is the degree of competition in the market?
Key Topics Covered
2 Scope and Methodology
3 Executive Summary
4.2 Key Industry Trends
5 Global Over the Top Market
5.1 Market Overview
5.2 Market Performance
5.3 Market Forecast
6 Market Breakup by Component
7 Market Breakup by Platform Type
7.2 Smart TV's
7.3 Laptops Desktops and Tablets
7.4 Gaming Consoles
7.5 Set-Top Boxes
8 Market Breakup by Deployment Type
9 Market Breakup by Content Type
9.1 Voice Over IP
9.2 Text and Images
10 Market Breakup by Revenue Model
11 Market Breakup by Service Type
11.2 Installation and Maintenance
11.3 Training and Support
11.4 Managed Services
12 Market Breakup by Vertical
12.1 Media & Entertainment
12.2 Education & Training
12.3 Health & Fitness
12.4 IT & Telecom
13 Market Breakup by Region
13.1 North America
13.2 Asia Pacific
13.4 Latin America
13.5 Middle East and Africa
14 SWOT Analysis
15 Value Chain Analysis
15.2 Inbound Logistics
15.4 Outbound Logistics
15.5 Marketing and Sales
16 Porters Five Forces Analysis
16.2 Bargaining Power of Buyers
16.3 Bargaining Power of Suppliers
16.4 Degree of Competition
16.5 Threat of New Entrants
16.6 Threat of Substitutes
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
18.104.22.168 Company Overview
22.214.171.124 Product Portfolio
126.96.36.199 SWOT Analysis
17.3.2 Eros International
17.3.3 Facebook Inc.
17.3.4 Google Inc.
17.3.7 Limelight Networks
17.3.8 Microsoft Corporation
17.3.11 Star India
17.3.14 The Walt Disney Company
For more information about this report visit https://www.researchandmarkets.com/r/rhegkg
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