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Gatorade Announces Partnership with Break-Out Canadian Tennis Player Leylah Fernandez

·3-min read

The 19-year-old Grand Slam Finalist is a Shining Star in the Future of Women's Tennis

MISSISSAUGA, ON, Jan. 17, 2022 /CNW/ - Gatorade® Canada is expanding its athlete roster to include 19-year-old Canadian tennis sensation Leylah Fernandez, ahead of her participation in the Australian Open and 2022 WTA Tour.

Gatorade Announces Partnership with Leylah Fernandez (CNW Group/PepsiCo Canada)
Gatorade Announces Partnership with Leylah Fernandez (CNW Group/PepsiCo Canada)

The partnership follows the breakthrough 2021 season for the Montreal, Quebec native, who won the hearts of tennis fans globally last year. Fernandez's undeniable talent and consistency led her WTA ranking to skyrocket from #88 to #24 in the world. In addition to capturing the title at the 2021 Monterrey Open and a successful main draw debut at the Indian Wells Open, Fernandez gained international acclaim as she defeated three of the top five seeds in the world en route to the finals at the US Open Grand Slam. The feat led Fernandez to become one of the youngest Grand Slam finalists in history and cemented her status as one of tennis' brightest rising stars. Fernandez concluded the year with an honourable acknowledgement by the Canadian Press, winning the Bobbie Rosenfeld Award for female Canadian athlete of the year.

The new season brings opportunity to improve performance for this rising star. "It's so exciting to be part of the Gatorade team and among some of the greatest athletes in the world," said Fernandez. "I'm honoured to be a part of an organization that helps fuel athletic performance and is invested in the initiatives I'm passionate about, so we can work together collaboratively."

"We are proud to have Leylah join the Gatorade family and fuel her journey as a young athlete playing with so much heart and skill," said Lourdes Seminario, Senior Director of Marketing at PepsiCo Canada. "Leylah is everything we look for in a Gatorade athlete. We can't wait to continue to welcome the next generation of athletes and support their development, as women in sport and exceptional athletes."

Fernandez joins a Gatorade Canada athlete roster that is stacked with some of the most elite Canadian athletes including; Marie-Philip Poulin, Hayley Wickenheiser, Andre DeGrasse, Sidney Crosby, Alexis Lafrenière, Aurélie Rivard, Tyler McGregor, as well as fellow Canadian tennis player Bianca Andreescu.

Gatorade Canada is fuelling the future of tennis with the continuation of a multi-year partnership with national sport organization, Tennis Canada.

About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $70 billion in net revenue in 2020, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker, Tropicana and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. "Winning with Purpose" reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of our business strategy and brands. For more information, visit www.pepsico.com.

SOURCE PepsiCo Canada

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View original content to download multimedia: http://www.newswire.ca/en/releases/archive/January2022/17/c8185.html

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