AMSTERDAM, Nov. 14, 2024 /PRNewswire/ -- G2A.COM, the world's leading marketplace for digital entertainment, has announced it has deployed Forter globally to block fraud and optimize payments for G2A's 30 million users globally.

G2A.COM is trusted by users from 180 countries, where visitors can choose from more than 75,000 digital offerings. The global nature of its business required G2A.COM to scale its fraud prevention and payments program to meet growing demand. Forter was selected for its fully automated decisioning, global network of identities and market-leading service. Forter's technology uses the speed and sophistication of AI to detect patterns across vast datasets and the savvy of fraud experts to continuously update its models.

The Forter Trust Platform makes real-time identity-based decisions for known and unknown forms of fraud, enabling G2A.COM to scale seamlessly to meet any burst in demand and accommodate growth without additional resources. Forter's identity and risk insights are also helping G2A.COM approve more borderline transactions – increasing approval rates and minimizing friction for customers.

"Our top priority is protecting the end users—both sellers and buyers—and continuously enhancing their experience. With over 400 banking channels, both global and local, we always put G2A.COM users first. Managing millions of transactions—averaging over 1 million items sold monthly last year—also comes with the responsibility of safeguarding our platform," said Dorota Wróbel, chief R&D officer, G2A.COM. "To achieve this, we've established an expert internal team dedicated solely to this task. Simultaneously, we partner with industry leaders like Forter to secure key technological areas, ensuring our platform remains robust. This collaboration allows our experts to focus on enhancing the marketplace and driving strategic initiatives, all while being backed by a trusted and reliable partner."

"Digital marketplaces tackle unique fraud pressure where, unlike physical products, goods are instantly delivered and easily re-sellable by bad actors. This elevated risk makes Forter's automated, real-time decisioning critical," said Michael Retiblat, CEO and co-founder, Forter. "G2A's leadership in the industry is a testament to their investment and commitment to rigorous security standards and superior customer experience. We're thrilled to have G2A join our global network of the world's leading brands which, together, have transacted more than $1 trillion in gross merchandise value since 2022."