Yahoo Finance A Foolish Take: Which Mobile Payment Apps Are US College Students Using?
Eighty-six percent of U.S. college students use mobile payment apps, according to a recent survey by Sallie Mae and Ipsos, making it the top payment method on campuses. Debit cards ranked second at 85%, followed by cash at 81%, and credit cards at 57%.
That marks a shift from 2016, when 77% of students used mobile payments. The survey also found that one company -- PayPal (NASDAQ: PYPL) -- dominated campuses with its namesake app and peer-to-peer payments app Venmo.
Data source: Sallie Mae and Ipsos. Chart by author.
PayPal and Venmo's popularity can likely be attributed to two factors. First, both apps run across multiple platforms. Apple Pay is only integrated into the tech titan's own hardware devices, while Alphabet's Google Pay targets Android users.
PayPal also has a first-mover advantage in the online payments market, and Venmo -- which PayPal acquired through its takeover of Braintree in 2013 -- popularized peer-to-peer payments. Venmo's social component, which enables users to send money through messages, is also a natural fit for younger users.
PayPal hasn't won the war yet, but it probably won't be easy for Apple, Google, and other challengers to unseat the market leader -- especially when it has a tight grip on America's Gen Z users.
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Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Leo Sun owns shares of AAPL. The Motley Fool owns shares of and recommends GOOGL, GOOG, AAPL, and PayPal Holdings. The Motley Fool has the following options: long January 2020 $150 calls on AAPL and short January 2020 $155 calls on AAPL. The Motley Fool has a disclosure policy.
