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British fashion retailer Boohoo partners with India's Myntra

Reuters
Updated ·1-min read
FILE PHOTO: A woman poses with a smartphone showing the Boohoo app in front of the Boohoo logo on display in this illustration

(Reuters) -Online fashion retailer Boohoo said on Wednesday it was entering the Indian market through a deal to feature its brands on Walmart Inc-owned online fashion site Myntra.

The UK-based group and its Dorothy Perkins and Nasty Gal brands will offer categories including dresses, tops, bottoms and footwear on the Indian site.

The three brands will be housed under a dedicated online brand store on Myntra to enable shoppers to easily browse across the catalogs, the group added in a statement.

"Boohoo, DP and Nasty Gal are poised to be well received by discerning fashion conscious consumers in the region," Myntra's Chief Business Officer Sharon Pais said.

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Boohoo, which sells clothing, shoes and accessories aimed at 16 to 40-year olds, had warned on its full year sales earlier this year after its half-year profit more than halved due to worsening macro-economic conditions.

(Reporting by Muhammed Husain in Bengaluru; Editing by Devika Syamnath and Shailesh Kuber)