How a Facebook Search Engine Could Change the Way People Find Your Business

image credit: Ko Marketing Associates

People spend hours on Facebook interacting with their friends, posting pictures, "liking" companies and celebrities, and outlining their interests and hobbies. Now it appears that Facebook is in the process of building a search-related tool using the information it has collected about its users.

At the TechCrunch Disrupt conference in San Francisco recently, Facebook co-founder Mark Zuckerberg confirmed that the company is working on something related to search. "Facebook is pretty uniquely positioned to answer the questions people have," Zuckerberg said. He gave search examples such as: "What sushi restaurants have my friends gone to in New York in the last 6 months and liked? Or which of my friends or friends of friends work at a company that I'm interested in working at because I want to talk to them about what it's going to be like to work there? These are questions that you could potentially do at Facebook if we built out this system that you couldn't do anywhere else," Zucherberg explained.

While little is known yet about the format or functionality of Facebook's potential search tools -- not to mention when they might be available -- there are a few predictions we can make about how this move might change the way people find your business online. 

Related: How To Stay Up-to-Date on Google Search Changes (Video)

1. Potential customers will need a Facebook account to search for your business. Facebook's search utility will likely be internal. Given that Facebook's search capabilities will be based around people, places and businesses, it's reasonable to assume that any future incarnation of a Facebook search engine will exist as an expansion of the company's existing internal search toolbar -- not as a standalone search interface.

As a result, for people to find your business using Facebook's future search tool, they'll need to be users of the social network themselves. Companies whose target demographics aren't well-represented on the social network will need to continue to prioritize other means of online discovery.

2. Your Facebook "Likes" will become even more important. Businesses that are active on Facebook will want to continue to encourage fans and followers to interact on their Facebook pages as much as possible. Because Facebook anticipates answering questions such as "What sushi restaurants have my friends gone to in New York in the last six months and liked?" it's likely that performance in Facebook's search results will draw on page "Likes," place check-ins and wall posts that reference your Facebook business page.

Beginning to improve these metrics now should position your company well for future performance within Facebook's forthcoming search tool.

3. Users may still favor Google. Whether or not Facebook is successful with its future search endeavors will depend in large part on its ability to convince customers to use its tool, rather than default to Google for search. While it's possible for Facebook to steal market share away from the web's reigning search giant, it's highly unlikely that Facebook will execute a total coup.

No matter what Facebook is able to achieve it will still be important for small businesses to carry out local SEO best practices and social media marketing activities across a variety of networks, in order to increase the odds that people will find and do business with their companies.

Related: Mark Zuckerberg on Facebook's Triumphs and Tribulations

--

Get stories like this on the Yahoo app and discover more every day.
Download it now.
Loading...
  • LG G6 renders revealed by Ghostek ahead of MWC announcement
    LG G6 renders revealed by Ghostek ahead of MWC announcement International Business Times - 28 minutes ago

    LG G6 case renders have surfaced online, ahead of the phone's launch at the MWC. … More »

  • Son and daughters of stars are fashion's new royalty
    Son and daughters of stars are fashion's new royalty AFP News - 3 hours ago

    They are fashion's new celebrity aristocracy, the sons and daughters of stars who are themselves becoming the kings and queens of the catwalk shows. From Lily-Rose Depp and Will Smith's daughter Willow -- the faces of Chanel -- to the Beckham boys … More »

  • Happy New Year with Rising Home Loan Rates?
    Happy New Year with Rising Home Loan Rates? feed_manager_auto_publish_494--autopubtest_WPTUMBLR_485 - 3 hours ago

    Happy New Year with Rising Home Loan Rates? … More »

  • The skin cure fad threatening Myanmar's elephants
    The skin cure fad threatening Myanmar's elephants AFP News - 6 hours ago

    "Elephant's skin can cure skin diseases like eczema," one shop owner, who requested anonymity, told AFP next to a counter brimming with porcupine quills and snake skins. Then you get the ash and mix it with coconut oil to apply on the eczema." He … More »

  • Who's who in the Syria conflict
    Who's who in the Syria conflict AFP News - 6 hours ago

    Talks aimed at ending Syria's nearly six-year war are set to open on Monday in the Kazakh capital, brokered by regime allies Russia and Iran and rebel backer Turkey. Key regime backer Russia began an air campaign in support of President Bashar … More »

  • Years of failed efforts to end Syrian conflict
    Years of failed efforts to end Syrian conflict AFP News - 7 hours ago

    Since the start of Syria's war in 2011, several diplomatic initiatives have stumbled over the future of President Bashar al-Assad. Here is a recap: - End of Arab solutions - In January 2012, two months after an initial bid to end the violence, … More »

  • US stocks rise, dollar falls as Trump era begins
    US stocks rise, dollar falls as Trump era begins AFP News - 7 hours ago

    US stocks rose and the dollar fell Friday as Donald Trump was officially sworn in as the president of the United States and Barack Obama's term ended. Trump's inauguration dominated a day that saw most major equity markets rise as the … More »

  • Automotive industry: Sales lower but resilient Business Times - 7 hours ago

    CYBERJAYA: The Malaysian automotive industry is resilient, considering there were no “surprises” by the industry players last year, despite lower sales figures, according to Malaysia Automotive Institute (MAI) chief. Chief executive officer Datuk … More »

  • Automotive industry: Sales lower but resilient Business Times - 7 hours ago

    CYBERJAYA: The Malaysian automotive industry is resilient, considering there were no “surprises” by the industry players last year, despite lower sales figures, according to Malaysia Automotive Institute (MAI) chief. Chief executive officer Datuk … More »

  • Top gainer: UMW Holdings shares soar Business Times - 7 hours ago

    KUALA LUMPUR: UMW Holdings Bhd soared almost 10 per cent yesterday, while its subsidiary UMW Oil & Gas Corp Bhd (UMW O&G) plunged more than 17 per cent, following the announcement of their consolidation plans. UMW Holdings was Bursa Malaysia’s top … More »

  • Top gainer: UMW Holdings shares soar Business Times - 7 hours ago

    KUALA LUMPUR: UMW Holdings Bhd soared almost 10 per cent yesterday, while its subsidiary UMW Oil & Gas Corp Bhd (UMW O&G) plunged more than 17 per cent, following the announcement of their consolidation plans. UMW Holdings was Bursa Malaysia’s top … More »

  • Trump's inauguration day of ritual upends tradition
    Trump's inauguration day of ritual upends tradition AFP News - 8 hours ago

    Donald Trump awoke as your everyday American billionaire. By noon he was sworn in as the nation's 45th president, on a whirlwind day that saw him thrust into the spotlight like never before. Trump, 70, began his Inauguration Day as many American … More »

  • Trump signs executive order against Obamacare health law
    Trump signs executive order against Obamacare health law AFP News - 8 hours ago

    President Donald Trump signed an executive order aimed at limiting the "burden" of the Obamacare health law that the incoming US leader has vowed to repeal. During the signing in the Oval Office, Trump's chief of staff Reince Priebus described the … More »

  • Singaporean buyer scores a bargain at St Regis Residences
    Singaporean buyer scores a bargain at St Regis Residences The Edge Property - 9 hours ago

    One of the first few resale transactions in 2017 resulted in a hefty loss for the seller. On Jan 3, a high-floor unit at St Regis Residences Singapore was sold at a loss of $2.3 million. The seller bought the unit in a sub-sale transaction in 2008 … More »

  • US stocks rise, dollar falls as Trump era begins Business Times - 10 hours ago

    NEW YORK: US stocks rose and the dollar fell Friday as Donald Trump was officially sworn in as the president of the United States and Barack Obama’s term ended. Trump’s inauguration dominated a day that saw most major equity markets rise as the … More »

  • US stocks rise, dollar falls as Trump era begins AFP - 10 hours ago

    US stocks rose and the dollar fell Friday as Donald Trump was officially sworn in as the president of the United States and Barack Obama's term ended. Trump's inauguration dominated a day that saw most ... … More »

  • Trump gets Obama's house, title _ even his Twitter handle
    Trump gets Obama's house, title _ even his Twitter handle Associated Press - 11 hours ago

    Donald Trump built his campaign on early morning tweet storms and hashtag-worthy slogans. Now president, he's in control of the White House's powerful social media arsenal, including the official @POTUS ... … More »

  • Business Highlights Associated Press - 12 hours ago

    ___ China's growth in 2016 slumps as Trump trade struggle looms China's economic growth sank to a three-decade low in 2016 as its struggling exporters brace for a possible trade battle with President-elect ... … More »

  • Stocks edge higher, snapping a 5-day losing streak for Dow
    Stocks edge higher, snapping a 5-day losing streak for Dow Associated Press - 12 hours ago

    Materials companies led U.S. stocks modestly higher Friday, recouping much of the market's loss from a day earlier and snapping a 5-day losing streak for the Dow Jones industrial average. Another crop ... … More »

  • How major US stock market indexes fared on Friday Associated Press - 12 hours ago

    Stocks closed modestly higher Friday, recouping much of the market's loss from a day earlier. The gains, which snapped a 5-day losing streak for the Dow Jones industrial average, came against the backdrop ... … More »

  • Gambia's Jammeh agrees to go, but exile terms not reached
    Gambia's Jammeh agrees to go, but exile terms not reached AFP News - 12 hours ago

    Gambia's Yahya Jammeh agreed "in principle" to hand over power to President Adama Barrow on Friday, Mauritanian and Guinean sources said, but differences remained before a full deal could be reached. Mauritania's President Mohamed Ould Abdel Aziz … More »

  • Dollar falls, U.S. stocks end higher after Trump inauguration
    Dollar falls, U.S. stocks end higher after Trump inauguration Reuters - 12 hours ago

    The dollar ended down while U.S. stock indexes rose in the last day of a choppy trading week, as investors reacted to President Donald Trump's inaugural speech. U.S. stocks started the day higher but gave up some gains after Trump started speaking. … More »

  • TrailStone buys Cargill's power and gas group - sources
    TrailStone buys Cargill's power and gas group - sources Reuters - 12 hours ago

    Commodities trader and investor TrailStone Group has purchased Cargill Inc's gas and power trading group, three sources familiar with the deal said this week. The move, first reported by Sparkspread, comes amid a reshuffling in the power and … More »

  • Dollar falls as investors unpack inauguration speech
    Dollar falls as investors unpack inauguration speech Reuters - 12 hours ago

    The dollar edged down on Friday as investors were underwhelmed by the limited scope of executive actions and the lack of concrete policy reforms in the inauguration speech of newly sworn-in U.S. President Donald Trump. Investors had been looking to … More »

  • Oil prices jump 2 percent ahead of producers' compliance meeting
    Oil prices jump 2 percent ahead of producers' compliance meeting Reuters - 12 hours ago

    Oil prices rose more than 2 percent on Friday on expectations that this weekend's meeting of the world's top oil producers would demonstrate compliance to a global output cut deal, but rising U.S. drilling activity limited gains. Members of the … More »

 
Recent Quotes
Symbol Price Change % Chg 
Your most recently viewed tickers will automatically show up here if you type a ticker in the "Enter symbol/company" at the bottom of this module.
You need to enable your browser cookies to view your most recent quotes.
 
Sign-in to view quotes in your portfolios.

MARKET MOVERS

  • Most Actives
    Most Actives
    NamePriceChange% Chg
    0.172-0.002-1.15%
    N21.SI
    0.109+0.003+2.83%
    AAJ.SI
    0.121+0.006+5.22%
    40F.SI
    3.81+0.03+0.79%
    Z74.SI
    0.855-0.005-0.58%
    Y92.SI
  • % Gainers
    % Gainers
    NamePriceChange% Chg
    0.45+0.12+36.36%
    MR8.SI
    0.44+0.09+25.71%
    AWC.SI
    0.46+0.08+21.05%
    AYB.SI
    0.52+0.07+16.85%
    E8Z.SI
    0.20+0.02+10.50%
    BDN.SI
  • % Losers
    % Losers
    NamePriceChange% Chg
    0.22-0.03-13.73%
    AWI.SI
    0.155-0.015-8.82%
    F86.SI
    0.113-0.010-8.13%
    D79.SI
    0.23-0.02-8.00%
    T18.SI
    0.139-0.011-7.33%
    5NF.SI

Market Data

  • Currencies
    Currencies
    NamePriceChange% Chg
    1.4246-0.0012-0.09%
    USDSGD=X
    1.5220+0.0019+0.12%
    EURSGD=X
    1.7591+0.0004+0.02%
    GBPSGD=X
    80.1670-0.478-0.59%
    SGDJPY=X
    5.4390+0.002+0.04%
    SGDHKD=X
    3.1179-0.0011-0.04%
    SGDMYR=X
    9,436.7451+30.9307+0.33%
    SGDIDR=X
    4.8209+0.004+0.08%
    SGDCNY=X
    1.0759-0.0017-0.16%
    AUDSGD=X
  • Commodities
    Commodities
    NamePriceChange% Chg
    1,210.20+8.70+0.72%
    GCG17.CMX
    17.11+0.11+0.66%
    SIH17.CMX
    88.68+1.12+1.28%
    ^XAU
    2.620.00+0.19%
    HGH17.CMX
    52.33+0.96+1.87%
    CLG17.NYM
  • Bonds
    Bonds
    TreasuryYield (%)Yield Change
    1.94-0.01
    ^FVX
    2.47+0.01
    ^TNX
    3.05+0.01
    ^TYX