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CapitaLand launches new retail concept store at Plaza Singapura

Michelle Zhu

SINGAPORE (Nov 8): CapitaLand today announced the opening of NomadX: a double-storey, 11,000 sqft multi-label concept store at Plaza Singapura that puts forth “a new blend of physical and digital experience” with a combination of olfactory, audio-visual and other consumer experiences offered by its tenants.

NomadX incorporates short-term leases and “plug & play” retail units that are integrated with smart retail infrastructure with data analytics capabilities.

This makes it a suitable testbed for retailers to trial new concepts and products, as well as respond to consumer reception and feedback more swiftly, says CapitaLand in a filing on Thursday.

Overall, the store is marketed as “Singapore’s first ‘phygital’ (portmanteau for physical and digital) multi-label concept store”, and operates on a cashless payment system where e-payment modes such as CapitaLand’s in-app feature on CapitaStar, StarPay, is accepted.

It opens with 18 retail tenants across the fashion, beauty, consumer electronics and F&B sectors including the first physical outlets in Singapore for Alibaba’s Taobao, as well as e-commerce fashion businesses like Digital Fashion Week and Style Theory.

Jason Leow, President (Asia & Retail), CapitaLand Group, says the launch of NomadX will help to enhance the tenant mix at CapitaLand malls over the longer ter.

“As a flexible space incorporating tech-enabled retail infrastructure, NomadX will make it easier and more cost efficient for our retailers to explore and nurture new innovative concepts before wider roll-out at CapitaLand’s shopping malls… CapitaLand is looking forward to working with a stellar line-up of partnerships to create new expressions of phygital retail experiences at our malls,” says Leow.

Shares in CapitaLand closed 4 cents higher at $3.14 on Wednesday.