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CapitaLand to launch e-payment service in 17 malls

Singapore Business Review
CapitaLand to launch e-payment service in 17 malls

It will open its first terminal in Raffles City Singapore on 18 April.

CapitaLand launched its e-payment service StarPay for both retailers and consumers. It will have terminals that will be rolled out in over 2,500 stores in 17 CapitaLand malls in Singapore by the end of the year.

According to an announcement, the terminal will be a smart all-in-one e-payment service that will operate across multiparty systems.

For shoppers, StarPay will be incorporated as an in-app feature on CapitaStar to enable them to transact using different e-payment modes, including debit and credit cards, QR codes, as well as local and international payment apps. For retailers, StarPay will be a part of CapitaLand Digital Merchant Services Suite (DMSS), which will include platforms for analytics, transactions, rewards, and operations.

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e-payment mode partners include American Express, Grab, NETS, DBS, and Alipay. StarPay will be rolled out across participating malls progressively, starting with Raffles City Singapore on 18 April 2018. American Express Card Members will be the first to use the service, whilst the other partners will be progressively added from May 2018.

CapitaLand Group president and CEO Lim Ming Yan said: “The future of CapitaLand will be driven by investments in selected key cities and the significant scale of our best-in-class retail, lodging and commercial operating platforms... To provide better experiences for our customers, we have developed CapitaLand DMSS – a series of digital enablers to help our retailers digitalise their interactions with shoppers in the areas of transactions, rewards and operations. The system, through data analytics, provides us with a unified view of the shopper-retailer-mall ecosystem.”

Moreover, Using StarPay, CapitaStar members will be rewarded with STAR$ automatically at the point of purchase when they spend a minimum of $1. CapitaLand said about 880,000 CapitaStar members in Singapore stand to benefit from StarPay STAR$ system.



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